2010-2011 UF Graduate Catalog (PDF Format) - Graduate School ...

University of Florida Graduate School
http://test.gradschool.ufl.edu/catalog/current-catalog/FOI/AEC01.htm[9/15/2010 4:06:57 PM]
Agricultural Education and Communication
College of Agricultural and Life Sciences
Graduate Faculty
Chair: E. W. Osborne. Graduate Coordinator: T. A. Irani.
Complete faculty listing by department: Follow this link
The Department of Agricultural Education and Communication offers
major work for the degrees of Doctor of Philosophy and Master of
Science, and a distance-delivered Master of Science
degree. Requirements for these degrees are given in the General
Information section of this catalog. The Doctor of Philosophy degree
program prepares graduates for academic positions in teaching,
research, and extension within the realm of agricultural education
and communication. In addition, graduates may obtain positions in
administration, human resource management, or training and
development. There are four areas of specialization: agricultural
communication, agricultural education, extension education, and
leadership development. Doctoral candidates develop an individual
program of study that provides a comprehensive knowledge of the
teaching and learning processes. Furthermore, this degree program
is research and theory-based, focusing on research opportunities
and experiences that enhance the depth and breadth of the
candidate’s prior learning opportunities.
Students in the agricultural communication specialization develop
strong skills and application in media writing, production, campaign
strategies, and Web design and desktop publishing. Graduates are
prepared for professional communication careers in (or dealing with)
agriculture and agribusiness related to public value, positioning, and
marketing.