2010-2011 UF Graduate Catalog (PDF Format) - Graduate School ...

University of Florida Graduate School
those theories.
http://test.gradschool.ufl.edu/catalog/current-catalog/FOI/MKG01.htm[9/15/2010 4:07:56 PM]
MAR 7622: Design of Marketing Research (3) Prereq: consent of
instructor. Design, execution, analysis, and interpretation of
experiments in marketing.
MAR 7626: Multivariate Statistical Methods in Marketing (3)
Review of application of multivariate methods including multiple
regression; factor discriminant and cluster analysis; and conjoint
measurement to summarize and analyze marketing data.
MAR 7636: Research Methods in Marketing (3) Prereq:
admission to M.A. or Ph.D. in marketing or consent of instructor.
Experimental and quasi-experimental design; procedures for
laboratory and field experiments; statistical conclusion, internal,
external, and construct validity in research design; reliability and
validity in measurement; creativity in hypothesis generation and
theory testing in behavior research.
MAR 7666: Marketing Decision Models (3) Prereq: ECO 7408
and departmental approval. Development and implementation of
model-based approaches to marketing decision making. Modelbased
analysis of advertising, pricing, promotion, distribution.
Research project.
MAR 7667: Building Mathematical Models in Marketing (3)
Various issues and approaches for building and analyzing
mathematical models of marketing phenomena and related decision
problem.
MAR 7786: Marketing Literature (3) Prereq: admission to M.A. or
Ph.D. in marketing or consent of instructor. Survey of academic
marketing literature, with special focus on conceptual and empirical
studies of marketing strategy and marketing program variables.
MAR 7925: Workshop in Marketing Research (3; max: 9)
Prereq: consent of department. In-depth analysis of current
research topics. Emphasis on research programs of leading scholars.
Students critically appraise the rationale, strengths, and weaknesses
of each study.
MAR 7979: Advanced Research (1-12) Research for doctoral
students before admission to candidacy. Designed for students with
a master's degree in the field of study or for students who have
been accepted for a doctoral program. Not appropriate for students
who have been admitted to candidacy. S/U.
MAR 7980: Research for Doctoral Dissertation (1-15) S/U.
The University of Florida is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (1866 Southern Lane, Decatur,
Georgia 30033-4097; telephone number 404 679 4501) to award associate, bachelor's, master's, doctoral, specialist, engineer and professional degrees.