2010-2011 UF Graduate Catalog (PDF Format) - Graduate School ...

University of Florida Graduate School
http://test.gradschool.ufl.edu/catalog/current-catalog/FOI/COM01.htm[9/15/2010 4:07:57 PM]
studies will be suspended, as will a student who receives one grade
of "D+" or lower at any time. Students will be allowed only one
suspension.
Combined degree program: The College offers a combined
bachelor's/master's program. For information, contact the Associate
Dean for Graduate Studies. For additional information, please
consult http://www.jou.ufl.edu/grad.
ADV 5005: Advertising Planning (3) Introduction to the process
of developing advertising strategy, emphasizing theory and research
methods.
ADV 6006: Theories of Advertising(3) Theories dealing with
consumer responses to marketing communications: state-of-the-art
advertising and marketing communications theory, academic articles
examining consumer responses.
ADV 6305: Advanced Media Planning (3) Prereq: ADV 4300,
MMC 6421, or equivalents. Media planning to meet advertising
goals. Use of research findings. Computer models.
ADV 6403: International Advertising(3) Global competition and
worldwide markets; technological revolutions; and branding
products and services under different cultural, regulatory, and
competitive conditions.
ADV 6503: Advertising Creative Strategy and Research (3)
Coreq: MMC 6421 or equivalent. Social science findings as guides
for decisions. Use of consumer behavior concepts in shaping
advertising message content and improving media selection.
ADV 6505: Advertising Research Methods(3) Introduction to
methods most commonly use in professional and scholarly research,
including secondary, qualitative, survey, content analysis, and
experimental methods.
ADV 6602: Advertising Management (3) Prereq: ADV 6305 and
6503, or consent of instructor. Application of management principles
and practice to effective development of advertising/public relations
plans. Case studies and discussion of current problems in research,
planning, operations, administration, and evaluation.
COM 6315: Advanced Research Methods (3; max: 6) Prereq:
MMC 6421 and STA 6126 or equivalents, and consent of instructor.
Scientific method, measurement, analysis. Student research
required.
COM 6940: Supervised Teaching (1-3; max: 5) S/U.
FIL 6061: History of Documentary Film I (3) History of
development from its roots in nineteenth-century art forms to its
role in World War II. Styles and techniques of documentary.
Contribution as persuasive means of communication to achieve
social and political goals.
FIL 6062: History of Documentary Film II (3) History of
development from end of World War II to present. Styles and
techniques of documentary. Contribution as persuasive means of