2010-2011 UF Graduate Catalog (PDF Format) - Graduate School ...

University of Florida Graduate School
modeling of marketplace phenomena.
http://test.gradschool.ufl.edu/catalog/current-catalog/FOI/MKG01.htm[9/15/2010 4:07:56 PM]
The Ph.D. curriculum consists of course work in three areas:
research foundations, the major field, and electives. In addition,
students are required to complete a first-year summer research
project and a third-year review paper. Other requirements are
outlined in the General Information section of this catalog.
The research foundations requirement comprises a set of five to six
courses chosen from statistics and/or economics.
The major field course work is made up of a set of five required
marketing seminars that are completed during the student's first 2
years in the program. In addition, the student is required to attend
MAR 7925 Workshop in Marketing Research, which features
presentations by both University of Florida faculty and students and
researchers from other institutions. Electives are selected from both
advanced marketing seminars and other related disciplines to
complement the student's research program. There is no formal
minor requirement.
Master of Science: The M.S. degree in business administration with
a concentration in retailing is Internet delivered. Applicants must
have (a) an undergraduate degree from a regionally accredited
program, (b) a minimum 3.0 undergraduate GPA, (c) a minimum
460 GMAT (1000 GRE), and (d) a minimum of 3 years of full-time
professional work experience. The concentration requires 21 credits
of core business courses, 3 credits of business skills courses, 6
credits of retailing electives, and 3 credits of project in lieu of
thesis.
The M.S. degree in business administration with a concentration in
marketing is intended for students whose ultimate objective is to
earn a Ph.D. in marketing at another institution. Applicants must
have (a) an undergraduate degree from a nationally accredited
program, (b) a minimum 3.5 undergraduate GPA, (c) a minimum
600 GMAT (1250 GRE), and (d) evidence of a strong interest in
academic research in marketing. The concentration requires 30
credits of graduate-level courses, at least half of which must be in
marketing.
MAR 5805: Problems and Methods in Marketing Management
(3) Prereq: ACG 5065, QMB 5303. Designed for MBA students.
Concepts and techniques for resolving marketing management
problems through the case method.
MAR 5806: Problems and Methods in Marketing Management
(2) Prereq: ACG 5065, QMB 5305. Concepts and techniques for
resolving marketing management problems through case method.
MAR 6157: International Marketing (2) Designed for M.B.A.
students. Analysis and strategies for international environment.
MAR 6158: International Marketing (3) Prereq: MAR 5805.