artć + societate / arts + society #38, 2011 20 lei / 11 €, 14 USD - idea

O supæ pentru perfecflionare
Interviu cu Arne Hendriks realizat de Juha van’t Zelfde
ARNE HENDRIKS e artist, cercetætor øi creator de expoziflii, scriitor sporadic, uneori gînditor enervant, iubitor
ambivalent al încurcæturilor 2 øi 3.0, precum øi al efectelor culturale ale realitæflii digitale.
(http://instructablesrestaurant.com)
Rair#3: În cadrul expozifliei Guesthouse [Casa de oaspefli] au fost expuse lucrærile unor artiøti care în ultimii
zece ani au participat la numeroasele programe destinate artiøtilor-în-rezidenflæ de la Rotterdam. Printre
numeroøii artiøti s-au numærat Diego Bruno, Nathan Redwood, Hadassah Emmerich, Nicolas Unger øi
Marit Shalem. Curatorul Leo Delfgaauw øi Maaike Gottschal, coordonator al programului de rezidenflæ,
au invitat, de asemenea, un restaurant open-source pentru a participa la expoziflie (http://www.rair.nl/
cms/events/rair3-guest-house).
Juha van’t Zelfde ¬ Aøadar, ce este Restaurantul Instructables?
Arne Hendriks √ Este primul restaurant open-source din lume. Tot ce fline de
el vine cu instrucfliuni complete cu privire la cum sæ te descurci singur. A început ca
o investigaflie personalæ a culturii open-source øi a modului în care o structuræ de cunoøtinfle
deschisæ ar putea funcfliona într-o situaflie economicæ concretæ. În cele din
urmæ, aceastæ situaflie a devenit un restaurant. Tot ce se gæseøte în meniu, precum øi
interiorul, se bazeazæ pe reflete alimentare øi instrucfliuni de design disponibile în mod
gratuit, pe care le gæsim online øi le punem în practicæ. Nu creæm nimic original, ci
doar ne însuøim. Internetul confline o asemenea cantitate de cunoøtinfle, încît pare inutil
sæ adaugi øi mai mult conflinut. Ce conteazæ e sæ fii atent la ce se aflæ deja acolo. Am
suflat praful virtual de pe niøte informaflii care altfel sînt probabil foarte rar folosite.
¬ Faci ca internetul sæ paræ ceva învechit. Majoritatea n-ar fi de acord.
√ Nu atît internetul, cît ideea cæ toate aceste informaflii pur øi simplu stau acolo.
Uneori, acesta pare o acumulare inutilæ. Inflaflia informaflionalæ devalorizeazæ
aprecierea, sau ceva de genul æsta. Poate e mai mult un ræspuns emoflional decît
ceva realist, dar pentru mine acest „sentiment“ e unul dintre motivele pentru care
am înfiinflat restaurantul. Am simflit cæ trebuie sæ intru literalmente în acest noian øi
sæ aduc o parte din el în realitatea mea personalæ.
¬ Deci cum ai legat o sursæ de informaflii atît de vastæ øi nelimitatæ de nevoia ta
personalæ?
√ Ne-am limitat cæutarea la cea mai mare platformæ D.I.Y. [do-it-yourself: fæ-tuînsufli]
din lume, instructables.com. Are 2 milioane de membri care încarcæ informaflii
despre cum pofli face aproape orice îfli trece prin minte. Cuptoare de pizza, præjituri
de brînzæ cu cæpøuni, læmpi de sticlæ din sæpun, un cappuccino perfect. Orice
doreøti e acolo, aøteptînd sæ-l aducæ cineva la viaflæ. Iar prin asta, totul devine personal.
¬ Cultura D.I.Y. este foarte popularæ în zilele noastre.
√ E foarte popularæ. Cultura Do-It-Yourself a explodat în ultimii ani. Paradoxal,
în mare mæsuræ, popularitatea ei n-are nicio legæturæ cu faptul de a face tu însufli ceva,
ci cu acelaøi consum nebunesc de informaflii cu care ne-am obiønuit cu toflii. 99%
dintre vizitatorii platformelor D.I.Y. online vin acolo doar ca sæ se distreze.
Clic. Clic. Clic.
¬ Nu e nimic în neregulæ cu distracflia.
√ Nu, ai dreptate, desigur, dar cumva mæ enerveazæ. Asta submineazæ promisiunea
culturii D.I.Y. ca miøcare a celor care doresc sæ recapete controlul asupra
JUHA VAN’T ZELFDE este un producætor cultural, DJ øi gînditor care activeazæ la Amsterdam.
(http://www.viralradio.net/juha/)
SOUP FOR IMPROVEMENT
An Interview with Arne Hendriks by Juha van’t Zelfde
scena
Arne Hendriks is an artist, researcher and exhibition maker, sporadic writer,
sometimes thinker & shrinker and ambivalent lover of 2 and 3.0 mix-ups and
the cultural effects of digital reality. (http://instructablesrestaurant.com)
Rair#3: Guesthouse exhibited work of artists who over the past ten
years participated in one of the many Rotterdam artist-in-residence
programs. Among the many artists were Diego Bruno, Nathan Redwood,
Hadassah Emmerich, Nicolas Unger and Marit Shalem. Curator
Leo Delfgaauw and Maaike Gottschal, coordinator of the residence
program, also invited an open-source restaurant to participate in the
exhibition. (http://www.rair.nl/cms/events/rair3-guest-house)
Juha Van’t Zelfde ¬ So what is the Instructables Restaurant?
Arne Hendriks √ It’s the first open-source restaurant in the world.
Everything in it comes with full instructions how to make it yourself.
It started as a personal investigation of open-source culture, and
how an open knowledge structure could work in a practical economic
situation. In the end this situation became a restaurant. Everything
on the menu, as well as the interior, is based on openly available
food recipes and design instructions we find online and make.
We don’t create anything original, we just appropriate. Internet contains
such an mountain of knowledge that it seems unnecessary to
add more content to it. What is more important is to pay attention
to what is already there. We blow away the virtual dust on information
that is otherwise probably rarely activated.
¬ You make the Internet sound old-fashioned. That’s not what most
would call it.
√ It’s not so much the Internet but the idea of all this information
just sitting there. It sometimes feels like such a pointless accumulation.
Information inflation deflates appreciation, or something like
that. Perhaps it is more an emotional response than something realistic
but for me this ’feeling’ is one of the reasons to start the restaurant.
I felt I needed to physically enter the cloud and pull some of it
back into my personal reality.
¬ So how did you connect such a vast and limitless source of information
to this personal need?
√ We limited our search to the largest D.I.Y. platform in the world,
instructables.com. It has 2 million members who upload information
on how to make almost anything you can imagine. Pizza ovens,
strawberry cheesecakes, soap bottle lamps, the perfect cappuccino.
You name it, it’s there, waiting for someone to bring it to life.
And in doing so it becomes personal.
¬ D.I.Y. is very popular these days.
√ Very popular. The Do-It-Yourself culture has boomed over the
last years. Paradoxically most of why it is so popular has nothing to
do with doing-it-yourself and everything to do with the same mindless
consumption of information we’ve all grown accustomed to.
99% of the visitors to all online D.I.Y. platforms just come there to be
entertained. Click. Click. Click.
¬ Nothing wrong with being entertained.
JUHA VAN’T ZELFDE is an Amsterdam based cultural producer, dj and
thinker. (http://www.viralradio.net/juha/)
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