Pay TV phase three document - Stakeholders - Ofcom

Pay TV phase three document – non-confidential version
Figure 10 Importance of key sports on TV for premium sports channel
subscribers
Football - Premier League
Football – UEFA Champions League
Football – International matches
Football - FA Cup
Football – Football League
Rugby Union – Six Nations or World Cup
Motorsports
Football – Scottish or European leagues
Cricket – England Test Match
Cricket - One Day Int's or World Cup
Tennis – Wimbledon
Boxing
Golf - Ryder Cup
Source: Ofcom sport conjoint research, April 2008
0% 20% 40% 60% 80% 100%
37%
35%
34%
32%
32%
32%
32%
28%
Percent of subscribers
75%
72%
71%
71%
50%
Very important Weakly important / unimportant Not important
Base: All premium sports channel subscribers who watch sport at least once a week (1904)
Figure 11 Top sports on pay TV channels or FTA TV channels by annual rights
value in 2008 (where rights value exceeds £5 million per year)
[ � ]
Notes: The length of each bar indicates the relative rights value for each event. Not all sports rights
are shown.
Group A Listed events shown. Other group A listed events include The FIFA World Cup, The Scottish
FA Cup (listed in Scotland), the grand National, the Derby, the Rugby world Cup Final.
http://www.ofcom.org.uk/tv/ifi/codes/code_sprt_lstd_evts/listed_events.pdf
Source: Various sources including European TV Sports Rights 2008, rights holders. See Appendix 3
of Annex 6 for details.
4.97 Consumers tend to have very strong preferences for a range of specific sports or
events. For example we found that 87% consider at least one of the most valuable
sports on Sky Sports 1 as ‘very important’ to their TV package, including for example,
football (FAPL, Championship football, or foreign leagues), cricket, golf or the
75