Pay TV phase three document - Stakeholders - Ofcom

Pay TV phase three document – non-confidential version
Figure 14 [ � ]
[ � ]
4.118 [ � ].
Assessment of the constraint on Sky Sports 1 from other channels
4.119 As we set out in our Second Pay TV Consultation, the strength of constraint from
other channels will depend on:
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� The importance of the content on Sky Sports 1.
� The closeness of the substitutes on other channels.
� The quantity and quality of content on other channels.
4.120 As we set out in our first and second consultations Setanta Sports 1 124 appears to
be the closest substitute for Sky Sports 1.
� It contains a significant amount of the FAPL content which is most valued by
consumers and is unavailable on any other channel.
� It also broadcasts other valuable football such as FA Cup, and England
internationals and Scottish Premier League.
� Additionally, it broadcasts a significant amount of golf which is very important to
around 30% of subscribers.
4.121 Sky Sports 2 also appears to be a close substitute for Sky Sports 1. It broadcasts a
portfolio of important sports that broadly reflect the offering on Sky Sports 1. As
illustrated in Figure 7:
� It shows a significant amount of important football some FAPL games, a
significant amount of UEFA CL, some Carling Cup, England internationals, and
Championship football.
� It shows a significant amount of highly valued cricket and golf.
� It broadcasts more rugby union and tennis than Sky Sports 1.
4.122 Sky Sports 3 contains some of Sky’s less popular cricket 125 , Super League and
tennis. It tends to attract markedly lower audiences than Sky Sports 1 or 2 when
covering these sports. As can be seen from Figure 8 below, average audience on
Sky Sports 3 is considerably lower than Sky Sports 1 and 2.
124 See paragraph 2.54.
125 Measured by audience.