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PREDICTIONS – 10 Years Later - Santa Fe Institute

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7. COMPETITION IS THE CREATOR AND THE REGULATOR<br />

for the trajectories of shares, which can then be extrapolated backward<br />

and forward in time. The only instance when the share of a given competitor<br />

does not follow a natural-growth curve is between the end of<br />

growth and the beginning of decline. But the shares of all other<br />

competitors do follow natural-growth curves during this time, and the<br />

sum of all shares must equal <strong>10</strong>0 percent. Therefore, even during this<br />

period the trajectory can be calculated and, if there are no data,<br />

predicted.<br />

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