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PREDICTIONS – 10 Years Later - Santa Fe Institute

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11<br />

Forecasting Destiny<br />

• • •<br />

It was a usual get-together for the employees of the company’s<br />

customer-services department. The occupants of the<br />

small building had all gathered in the large conference room<br />

to listen to announcements of new policies, promotions, office<br />

moves, welcomes and farewells. This time there was a lot of<br />

talk about desks and office equipment, culminating as follows:<br />

“We all know how painful it has been to get our coffee<br />

from a machine which requires exact change. How many<br />

times has each one of us run around asking colleagues for<br />

coins? Well, you can consider this activity part of the past.<br />

Next week we are installing new coffee machines that accept<br />

any combination of coins and provide change. This should<br />

improve employee productivity and satisfaction.”<br />

In spite of its banality, the statement resonated in me because<br />

I had indeed been frustrated more than once by not<br />

having the correct change for my morning cup of coffee. The<br />

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