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PREDICTIONS – 10 Years Later - Santa Fe Institute

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2. NEEDLES IN A HAYSTACK<br />

Intel’s microprocessors as they appeared over time. The ratio MIPS/$<br />

shows them to be following an S-shaped curve. The learning process is<br />

still young because the data occupy only the early exponential-like part<br />

of the curve. Consequently estimates of the final ceiling carry large uncertainties<br />

(of up to <strong>10</strong>0% or more). Our a priori knowledge of a level<br />

for this ceiling is so poor, however, that even very uncertain estimates<br />

are useful.<br />

It is interesting, for example, to know that we have a long way to go.<br />

This may sound like a trivial conclusion, but thanks to the way it was<br />

obtained, it says more than simply “man will always be making progress.”<br />

It says that a certain amount of computer evolution is guaranteed<br />

to us by the fundamental technologies available today. Breakthroughs<br />

will certainly come along. Nothing as dramatic as the discovery of the<br />

transistor, however, will be warranted in order to reach three to four<br />

times today’s levels of performance/price. Expectedly, the appearance<br />

of an earth-shaking breakthrough, a discovery of importance unprecedented<br />

during computer history, might define a much higher ceiling to<br />

be reached through a follow-up curve.<br />

There are more concrete benefits from fitting an S-curve to these<br />

data points. The mathematical description of this curve, the logistic<br />

function, relates price and performance with time in a quantitative way.<br />

Specifying two of these variables dictates a value for the third one. The<br />

most obvious place to use such a result is in pricing a new product. Its<br />

performance (MIPS) has been measured and is not easy to change. For a<br />

chosen introduction date, the function determines the MIPS/$ ratio<br />

which yields a price value. With such guidelines to decision making,<br />

one can aspire to keep doing the same thing—be successful!—and be<br />

less subject to errors resulting from today’s stressful environment.<br />

But in addition to price setting, the results of such a study provide a<br />

means for deciding on corrective actions following delays on product<br />

delivery. Product announcements precede delivery by a variable amount<br />

of time. Like cash sitting at home, products coming to market late are<br />

worth less. How much should a price be dropped following a nonscheduled<br />

delay? Alternatively, how much should the performance be<br />

improved if we insist upon keeping the same price?<br />

With the logistic-growth function determined, mathematical manipulations<br />

(partial time derivatives) can provide answers to the above<br />

questions. For the first case, we find that the price adjustment following<br />

51

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