Chefs de Mission Dossier

- Covers standards and requirements for use of the London 2012 Wordmarkwhen used in conjunction with the NPC emblem.The following table gives an overview of the permitted uses of each London 2012asset:Official team kitMerchandise to sell/giveaway*Editorial/onlineuseEmblem (excludingcompetitionuniform)XWordmark X XPictograms X X Mascot X X *Merchandise for sale or to give away (including replica kit)Official team kitNPCs shall be primarily responsible for ensuring that all items worn or used by themembers of their delegation comply with the terms set out in the IPC ManufacturerIdentification Guidelines for the London 2012 Paralympic Games.London 2012 assets, including the emblem and wordmark, may not be used on anymerchandise that is to be retailed. The exception to this is pin badges, which must besourced from Honav (sales-ld@honav.com), LOCOG’s licensee.5.11.4 MascotsThe Paralympic mascot, Mandeville is inspired by Stoke Mandeville, theBuckinghamshire town where the Paralympic Movement was founded.Mandeville (and the London 2012 Olympic mascot Wenlock) were created from thelast two drops of British steel used for the London 2012 Olympic Stadium, a materialthat reflects people, places and things as they travel around the United Kingdom. Thelights on their heads are inspired by the lights on London’s iconic black taxis.London 2012 – NPC Chefs de Mission Dossier188