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Science, Strategy and War The Strategic Theory of ... - Boekje Pienter

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Lissack asserts, in a complex world, strategy is a set <strong>of</strong> processes for monitoring thebehaviors <strong>of</strong> both the world <strong>and</strong> <strong>of</strong> the agents <strong>of</strong> the organization, observing where potentialattractors are <strong>and</strong> attempting to supply resources <strong>and</strong> incentives for future moves. It may bethan comm<strong>and</strong> <strong>and</strong> control are impossible (at least in the absolute <strong>and</strong> in the aggregate), butthe manager retains the ability to influence the shape <strong>of</strong> what complexity theory refers to as“the fitness l<strong>and</strong>scape” 118 .<strong>The</strong> following overview shows the array <strong>of</strong> possible implications <strong>of</strong> Complexity<strong>The</strong>ory for strategic management <strong>of</strong> commercial organizations. It contrasts the holisticapproach that managing complex organizations requires, to the mechanistic view <strong>of</strong> earliermanagement theorist such as Taylor 119 .THE NEW PLANNING PARADIGM AS DEFINED BY THE NEW SCIENCESFromLinearStatic, cause-effect view <strong>of</strong> individual factorsMicroscopic, localSeparatenessMarketplaceReductionistComponent thinkingTime cards, task analysisProblem solvingBrainstormingPolarizationStructure creates processPays attention to policies <strong>and</strong> proceduresthat are usually fixed <strong>and</strong> inflexibleSt<strong>and</strong>ing committeesPoliticsPlanning as discrete eventPlanning by elite specialist groupImplementation <strong>of</strong> planForecasting through data analysisQuantitativeControlling, stabilizing or managing changeDinosaur behaviorChange as threatLeads to stagnation <strong>and</strong> extinctionToNon-linearDynamic, constantly changing field <strong>of</strong> interactionsWide angle, globalRelatednessEnvironmentNon-reductionistSeeing <strong>and</strong> thinking in wholesComplex Adaptive SystemsButterfly Effect, system feedbackSelf-organization, adaptationEnvironmental scanning plus mappingUnderlying processes <strong>and</strong> interactions <strong>of</strong> a system’svariables create self-organizing patterns, shapes <strong>and</strong> structuresPays attention to initial conditions, perking information,emerging events, <strong>and</strong> strange attractorsAd hoc working groups, networksLearningPlanning as continuous processPlanning requires whole system inputImplementation flexible <strong>and</strong> constantly evolving inresponse to emerging conditionsForesight through synthesisQualitativeResponding to <strong>and</strong> influencing change as it emergesEntrepeneurial behaviorChange as opportunityLeads to renewal <strong>and</strong> growthSource: adapted from T. Irene S<strong>and</strong>ers, <strong>Strategic</strong> Thinking <strong>and</strong> the New <strong>Science</strong>s, Planning in the Midst <strong>of</strong> Chaos,Complexity <strong>and</strong> Change (New York, 1998), pp. 146-150.Coping With Uncertainty, Insights from the New <strong>Science</strong>s <strong>of</strong> Chaos, Self Organization, <strong>and</strong> Complexity (Westport,1995); Raymond A. Eve et al, Chaos, Complexity, <strong>and</strong> Sociology (London, 1997); L. Douglas Kiel & EuelElliott, Chaos <strong>The</strong>ory in the Social <strong>Science</strong>s (University <strong>of</strong> Michigan, 1996); Kathleen Eisenhardt <strong>and</strong>Donald N. Sull, ‘<strong>Strategy</strong> as Simple Rules’, Harvard Business Review, January 2001, pp. 107-116; Eric D.Beinhocker, ‘Robust Adaptive Strategies’, Sloan Management Review, Spring 1999, pp. 95-106; MichaelChurch, ‘Organizing Simply for Complexity: Beyond Metaphor Towards <strong>The</strong>ory’, Long Range Planning,Vol.32, No.4, 1999, pp.425-40.118 Lissack, p.114.119 Her views are shared by O’Connor & Mc Dermott.153

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