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atification and support <strong>of</strong> unique, autonomous, or individuated selves. At its<br />

extreme, negative alignment would result in the differentiation <strong>of</strong> selves to the<br />

point <strong>of</strong> total incommensurability and a loss <strong>of</strong> grounds for commonality and<br />

solidarity. As with positive alignment, this, I would argue, is seldom, or if so, only<br />

briefly realised due again to the normative regulating mechanisms <strong>of</strong> sociable<br />

conversation (see Chapter 6).<br />

Thus, conversational facework is essentially a matter <strong>of</strong> selves-work.<br />

Fundamentally, it is a matter <strong>of</strong> alignment <strong>of</strong> selves, ones essentially operating<br />

on an underlying positive-negative continuum which underlies not only sociable<br />

conversation per se but more specifically both G<strong>of</strong>fman's and Brown and<br />

Levinson's approaches.<br />

These propositions when considered in the light <strong>of</strong>, not the<br />

conversational content <strong>of</strong> the self as player or image (see Chapter 7) but rather<br />

the positive and negative status <strong>of</strong> the seff in talk point to the analytical<br />

purchase afforded by the second conceptual i sati on <strong>of</strong> the self informing this<br />

study, that is, the self-construal (see Chapter 1). In such a conceptual isation the<br />

self can be conceived <strong>of</strong> as being surrounded by various boundaries, starting<br />

with the individual as the locus and expanding to include variously the selves <strong>of</strong><br />

others. Cross-cultural work addressing facework practices has identified certain<br />

salient cultural differences in how the self is perceived in terms <strong>of</strong> these<br />

boundaries and thus how face is perceived. Fundamentally, work has shown<br />

that the culturally predominant status <strong>of</strong> the self in terms <strong>of</strong> the self-construal<br />

directly affects communicative style in that particular culture and forms the basis<br />

for normative facework practices (see Chapter 1).<br />

This cultural reading <strong>of</strong> the self as a culturally varying construal can I<br />

believe help consolidate the seeming fluidity <strong>of</strong> the self across the positive and<br />

negative flow <strong>of</strong> conversation. First, I am employing the term self in a way<br />

similar to the G<strong>of</strong>fman's comprehensive conceptual isation. That is, the self can<br />

be regarded as an enacted and enacting entity, contingent on recognition,<br />

ratification, and support by others. This conceptual isation was used as the basis<br />

for the discussion in the previous chapter. Second however, I would argue that<br />

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