Proceedings of the 12th European Conference on Knowledge ...

Eva Eckenh<strong>of</strong>er
Even though <strong>the</strong> literature about social networks and Intellectual Capital is vast, <strong>the</strong> literature about
network management is scanty. The presented models from <strong>the</strong> literature reviewed are in most part
highly <strong>the</strong>oretical and seem to be far away from being used in companies. Also, <strong>the</strong>y deal more with
<strong>the</strong> development <strong>of</strong> social networks than with <strong>the</strong> actual work within networks. Therefore <strong>the</strong> models
were adapted and reassembled to a more complex version <strong>of</strong> <strong>the</strong> Strategic Networking model, which
shall serve as a compendium for triggering and managing knowledge sharing in organizations.
It is important to note that, this model is a proposal that has to be tested and adapted toge<strong>the</strong>r with
managers who work in and with networks. Moreover, it will be useful to study <strong>the</strong> extent to which <strong>the</strong>
use <strong>of</strong> such a model influences <strong>the</strong> development <strong>of</strong> Intellectual Capital in a firm. The possibility <strong>of</strong>
developing Intellectual Capital as well as Social Capital with <strong>the</strong> help <strong>of</strong> social networks has been
stated in scientific literature, though empirical studies are still missing. Therefore, this paper
represents a starting point in network management in firms with a special focus on intra- as well as
inter-organisational networks. The findings <strong>of</strong> this paper s not conclusive hence, <strong>the</strong>re is a need for
fur<strong>the</strong>r research.
Acknowledgement:
The preparation <strong>of</strong> this paper was financially supported by <strong>the</strong> Internal Grant Agency <strong>of</strong> Faculty <strong>of</strong>
Management and Economics on Tomas Bata University, Project-No. IGA/49/FaME/11/D “Social
Network Analysis in Performance Measurement and Network Visualisation” and Project-No.
IGA/61/FaME/10/A “The Development and Evaluation <strong>of</strong> <strong>the</strong> Performance <strong>of</strong> Cluster Policies, <strong>of</strong>
Clusters and <strong>the</strong>ir Members with <strong>the</strong> Usage <strong>of</strong> <strong>the</strong> Principles <strong>of</strong> Benchmarking”.
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