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Proceedings of the 12th European Conference on Knowledge ...

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Manouchehr Ansari et al<br />

organizati<strong>on</strong>s in knowledge management projects. The study <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>se criteria shows that, <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organizati<strong>on</strong>al culture is c<strong>on</strong>sidered as <str<strong>on</strong>g>the</str<strong>on</strong>g> fundamental indicator <str<strong>on</strong>g>of</str<strong>on</strong>g> success measurement in<br />

organizati<strong>on</strong>s (Davenport & Pursak 2000).<br />

2.2 Organizati<strong>on</strong>al Structure<br />

The rate <str<strong>on</strong>g>of</str<strong>on</strong>g> increased competiti<strong>on</strong> and rapid technological changes requires appropriate knowledge<br />

transfer between functi<strong>on</strong>al boundaries <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>s (Gopalakrishnau and S<strong>on</strong>toro 2004, Walczak<br />

2005). Gold and o<str<strong>on</strong>g>the</str<strong>on</strong>g>rs (Gold et al, 2001) discuss that <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>al structure is a critical factor<br />

in applying new technologies. Structure can be defined as a set <str<strong>on</strong>g>of</str<strong>on</strong>g> soluti<strong>on</strong>s in which individuals are<br />

divided into different tasks and describe how to coordinate <str<strong>on</strong>g>the</str<strong>on</strong>g>se tasks (Anderss<strong>on</strong> and Westterlind,<br />

2000; Mintzberg 1983). Organizati<strong>on</strong>al structure determines <str<strong>on</strong>g>the</str<strong>on</strong>g> ways <str<strong>on</strong>g>of</str<strong>on</strong>g> decisi<strong>on</strong>-making and also<br />

determines resp<strong>on</strong>sibilities for <str<strong>on</strong>g>the</str<strong>on</strong>g> processes <str<strong>on</strong>g>of</str<strong>on</strong>g> material, resources and human resources.<br />

Organizati<strong>on</strong>al structure should be flexible to increase spreading <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge and cooperati<strong>on</strong><br />

between organizati<strong>on</strong>'s traditi<strong>on</strong>al boundaries towards <str<strong>on</strong>g>the</str<strong>on</strong>g> creative fr<strong>on</strong>tiers <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge (Walczak<br />

2005). Studies have shown that formalizati<strong>on</strong> factors and lack <str<strong>on</strong>g>of</str<strong>on</strong>g> focus have great influence <strong>on</strong><br />

coordinati<strong>on</strong> and cooperati<strong>on</strong> within <str<strong>on</strong>g>the</str<strong>on</strong>g> company and also <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> creati<strong>on</strong> and separati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

knowledge. (Adenfelt and Lagerstro 2005; Anderss<strong>on</strong> and Westterlind 2000; Lee and Choi 2003).<br />

Centralized structure prevents communicati<strong>on</strong>s between units, distributi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> ideas and also due to<br />

time c<strong>on</strong>suming communicati<strong>on</strong>al channels, it causes deviati<strong>on</strong> and disc<strong>on</strong>tinuity <str<strong>on</strong>g>of</str<strong>on</strong>g> ideas (Lee and<br />

Choi 2003). In order to be sure <str<strong>on</strong>g>of</str<strong>on</strong>g> proper knowledge distributi<strong>on</strong>, it is necessary to have flowing<br />

communicati<strong>on</strong>al channels (Gupta 2000).<br />

2.3 Human Resources<br />

People in organizati<strong>on</strong>s enable implementati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge management and social instruments. So<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>y are named as <str<strong>on</strong>g>the</str<strong>on</strong>g> main creators and distributors <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge (Adenfelt and Lagerstro 2005).<br />

McDermott (1999) emphasized <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> importance <str<strong>on</strong>g>of</str<strong>on</strong>g> people role in <str<strong>on</strong>g>the</str<strong>on</strong>g> processes <str<strong>on</strong>g>of</str<strong>on</strong>g> sharing<br />

knowledge that should be raised to be involved in an activity. It needs additi<strong>on</strong>al time and is<br />

threatened to lose <str<strong>on</strong>g>the</str<strong>on</strong>g>ir positi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> power (Porter 1985). People are important because any changes<br />

or entry <str<strong>on</strong>g>of</str<strong>on</strong>g> new technology has effects <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> labors inside <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>; so it is necessary to<br />

evaluate <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>al culture and individual readiness for adopti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> innovative and new<br />

technology (Ruikar et al. 2005). In general, people in <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong> perform <str<strong>on</strong>g>the</str<strong>on</strong>g> human skills which<br />

include: knowledge, motivati<strong>on</strong> and self-reacti<strong>on</strong>, streng<str<strong>on</strong>g>the</str<strong>on</strong>g>ning, learning networks, social c<strong>on</strong>tacts,<br />

coordinati<strong>on</strong> and creativity (M<str<strong>on</strong>g>of</str<strong>on</strong>g>fett et al. 2002). Individuals are knowledge innovators in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organizati<strong>on</strong>s and <str<strong>on</strong>g>the</str<strong>on</strong>g> significant part <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>al knowledge exist in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir mind. For this reas<strong>on</strong>,<br />

small mutati<strong>on</strong>s in work places can make major effect <strong>on</strong> overall performance (ESCFWA 2003).<br />

Ruggles states that around 50% focus <str<strong>on</strong>g>of</str<strong>on</strong>g> time and knowledge management budget should be <strong>on</strong><br />

people (Ruggles 1998). Changes in organizati<strong>on</strong>al culture require a change in attitudes and traditi<strong>on</strong>s,<br />

so inside <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>al changes that have stem from organizati<strong>on</strong>al knowledge management<br />

implementati<strong>on</strong>, human issues should be c<strong>on</strong>sidered as a main factor. This kind <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>siderati<strong>on</strong>s in<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>s will raise <str<strong>on</strong>g>the</str<strong>on</strong>g> topic <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge workers (ESCFWA, 2003).<br />

2.4 Informati<strong>on</strong> Technology Infrastructure<br />

Informati<strong>on</strong> technology includes a wide range <str<strong>on</strong>g>of</str<strong>on</strong>g> inventi<strong>on</strong>s and <str<strong>on</strong>g>the</str<strong>on</strong>g> communicati<strong>on</strong>al media that<br />

c<strong>on</strong>nect informati<strong>on</strong> systems and people to each o<str<strong>on</strong>g>the</str<strong>on</strong>g>r and includes: voice posts, emails, audio<br />

c<strong>on</strong>ferences, video c<strong>on</strong>ferences, Internet, S<str<strong>on</strong>g>of</str<strong>on</strong>g>tware, Hardware and <str<strong>on</strong>g>the</str<strong>on</strong>g> like. Informati<strong>on</strong> systems and<br />

informati<strong>on</strong> technologies are <str<strong>on</strong>g>of</str<strong>on</strong>g>ten too complex and usually, <str<strong>on</strong>g>the</str<strong>on</strong>g> term <str<strong>on</strong>g>of</str<strong>on</strong>g> informati<strong>on</strong> technology refers<br />

to all technologies (Tsang 2002). <strong>Knowledge</strong> management is a method ra<str<strong>on</strong>g>the</str<strong>on</strong>g>r than a product or<br />

technology, which is used for business activities. However, informati<strong>on</strong> technology is critical for<br />

successful knowledge management systems (Turban et al. 2006).<br />

In fact, <str<strong>on</strong>g>the</str<strong>on</strong>g> role <str<strong>on</strong>g>of</str<strong>on</strong>g> informati<strong>on</strong> technology is for supporting knowledge management, repository <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

knowledge, increasing access to and transfers <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge and can be provide individual, group and<br />

organizati<strong>on</strong>al interacti<strong>on</strong>s. The informati<strong>on</strong> technology empowers processes <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge creati<strong>on</strong> in<br />

academic envir<strong>on</strong>ments (Tian et al. 2009). Informati<strong>on</strong> technology and knowledge management are<br />

mixed with each o<str<strong>on</strong>g>the</str<strong>on</strong>g>r, because both c<strong>on</strong>tribute to <str<strong>on</strong>g>the</str<strong>on</strong>g> promoti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> structured knowledge (Alavi and<br />

Leidner, 2001). Although <str<strong>on</strong>g>the</str<strong>on</strong>g> informati<strong>on</strong> technology provides a ground for powerful knowledge<br />

management, it should serve <str<strong>on</strong>g>the</str<strong>on</strong>g> people too. Therefore, it should be simple and usable and<br />

employees been able to take advantages <str<strong>on</strong>g>of</str<strong>on</strong>g> it without help <str<strong>on</strong>g>of</str<strong>on</strong>g> pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>als.<br />

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