Proceedings of the 12th European Conference on Knowledge ...

Albena Antonova and Anandasivakumar Ekambaram
alternate reality games, augmented reality games, in-game advertising, micro-games, mobile games,
multiplayer games, online games, serious games and social games (TrendUniverse, 2011).
It can be expected that soon companies or even individuals will be in <strong>the</strong> position to compose <strong>the</strong>ir
own computer games based on <strong>the</strong>ir needs and preferences. This possibility can revitalize many <strong>of</strong>
<strong>the</strong> KM processes and functions in <strong>the</strong> companies, and improve some substantial KM activities.
5. Conclusions
SG provide complex platform and media to improve some <strong>of</strong> <strong>the</strong> main KM practices. The present
research has pointed out some <strong>of</strong> <strong>the</strong> possible contributions <strong>of</strong> SG to KM. The fur<strong>the</strong>r work has to
extend <strong>the</strong> <strong>the</strong>oretical framework and develop real case studies and evidences for successful SG
applications. Nowadays SG are still in <strong>the</strong>ir infancy and are far behind commercial casual games.
Therefore, organizations do not need to focus on classification <strong>of</strong> games, but <strong>the</strong>y can look at how
different games elements (casual or serious) can improve <strong>the</strong>ir KM processes. Firstly, <strong>the</strong>re should be
investigations to find out whe<strong>the</strong>r target groups (employees, clients) have preferences for specific
computer games. Secondly, analyses can be performed regarding various aspects <strong>of</strong> popular games
to find out <strong>the</strong>ir (popular games) impact on KM processes – on individual and organizational level.
These analyses can become <strong>the</strong> first major step to organizational game-based KM strategy.
Traditional methodologies <strong>of</strong> learning and working evolve, partially forced by technology advancement
and increased demand for knowledge (expertise). Game-based learning is a part <strong>of</strong> <strong>the</strong> human
nature, and it provides many benefits with respect to knowledge acquisition and skills building.
Therefore, exploring (serious) games in organizational contexts can improve many <strong>of</strong> <strong>the</strong> KM
processes that an organization has and its efficiency in task performance.
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