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Proceedings of the 12th European Conference on Knowledge ...

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Facilitating <strong>Knowledge</strong> Sharing in Virtual Networks<br />

Andrea Kő, Péter Fehér and Krisztián Varga<br />

Corvinus University <str<strong>on</strong>g>of</str<strong>on</strong>g> Budapest, 1093 Budapest, Fővám tér 8<br />

ko@informatika.uni-corvinus.hu<br />

pfeher@informatika.uni-corvinus.hu,<br />

kvarga@informatika.uni-corvinus.hu<br />

Abstract: The exploitati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge networks’ intellectual capital is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> key factors <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

competitiveness in SMEs, which is str<strong>on</strong>gly c<strong>on</strong>nected to <str<strong>on</strong>g>the</str<strong>on</strong>g> applicati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> ICT. Our team aimed to deal with <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

innovati<strong>on</strong> activities <str<strong>on</strong>g>of</str<strong>on</strong>g> SMEs, through <str<strong>on</strong>g>the</str<strong>on</strong>g> analyses <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir knowledge management related activities from ICT<br />

perspectives. We pay special attenti<strong>on</strong> to <str<strong>on</strong>g>the</str<strong>on</strong>g> ICT-based analyses <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge transfer, sharing and knowledge<br />

codificati<strong>on</strong> fields. The empirical evidence was collected from five EU countries (Italy, Spain, Greece, Hungary<br />

and Slovakia), that were analysed through an <strong>on</strong>line questi<strong>on</strong>naire, and selected companies were explored<br />

through case study methodology.<br />

Keywords: knowledge sharing, virtual networks, associati<strong>on</strong>s, e-business, collaborati<strong>on</strong><br />

1. Introducti<strong>on</strong><br />

The exploitati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge networks’ intellectual capital is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> key factors <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

competitiveness in SMEs, which is str<strong>on</strong>gly c<strong>on</strong>nected to <str<strong>on</strong>g>the</str<strong>on</strong>g> applicati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> ICT. In <str<strong>on</strong>g>the</str<strong>on</strong>g> globalised and<br />

highly competitive market SMEs can build advantage <strong>on</strong> str<strong>on</strong>g collaborati<strong>on</strong> and knowledge sharing<br />

with both <str<strong>on</strong>g>the</str<strong>on</strong>g>ir suppliers and customers that enables stabile market presence not <strong>on</strong>ly for a single<br />

SME but even for <str<strong>on</strong>g>the</str<strong>on</strong>g> whole network. ICT soluti<strong>on</strong>s are vital to establish this network <str<strong>on</strong>g>of</str<strong>on</strong>g> organisati<strong>on</strong>s<br />

with supporting communicati<strong>on</strong> and collaborati<strong>on</strong> tools. Our team aimed to deal with <str<strong>on</strong>g>the</str<strong>on</strong>g> innovati<strong>on</strong><br />

activities <str<strong>on</strong>g>of</str<strong>on</strong>g> SMEs, through <str<strong>on</strong>g>the</str<strong>on</strong>g> analyses <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir knowledge management related activities from ICT<br />

perspectives. We c<strong>on</strong>ducted several <str<strong>on</strong>g>European</str<strong>on</strong>g> and nati<strong>on</strong>al projects in <str<strong>on</strong>g>the</str<strong>on</strong>g> field <str<strong>on</strong>g>of</str<strong>on</strong>g> ICT and knowledge<br />

management as well; am<strong>on</strong>gst o<str<strong>on</strong>g>the</str<strong>on</strong>g>r we are active in FP7 projects.<br />

The research objective is <str<strong>on</strong>g>the</str<strong>on</strong>g> investigati<strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> role <str<strong>on</strong>g>of</str<strong>on</strong>g> ICT in knowledge networks. The following<br />

questi<strong>on</strong>s, problems will be analysed:<br />

what are <str<strong>on</strong>g>the</str<strong>on</strong>g> key ICT soluti<strong>on</strong>s applied in knowledge networks<br />

how can ICT soluti<strong>on</strong>s help <str<strong>on</strong>g>the</str<strong>on</strong>g> eliminati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> barriers <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge networks formulati<strong>on</strong><br />

how can ICT support building, operati<strong>on</strong> and improvement <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge networks.<br />

We pay special attenti<strong>on</strong> to <str<strong>on</strong>g>the</str<strong>on</strong>g> ICT-based analyses <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge transfer, sharing and knowledge<br />

codificati<strong>on</strong> fields. Bey<strong>on</strong>d <str<strong>on</strong>g>the</str<strong>on</strong>g> investigati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> current situati<strong>on</strong> we plan to figure out best practices in<br />

ICT applicati<strong>on</strong>. The empirical evidence is collected at Hungarian SMEs; through e-surveys. Data will<br />

be processed by statistical analyses and data mining.<br />

1.1 <strong>Knowledge</strong> networks<br />

Collaborati<strong>on</strong> becomes more and more important in business practice. Companies can work toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r<br />

in several forms and ways, but all <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>m have <str<strong>on</strong>g>the</str<strong>on</strong>g> same benefits like sharing operati<strong>on</strong>al risks,<br />

assigning task based <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> competences <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> participants, faster innovati<strong>on</strong>, and usage <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

separately owned knowledge elements in order to achieve <str<strong>on</strong>g>the</str<strong>on</strong>g> comm<strong>on</strong> goals. Alliances can be<br />

streng<str<strong>on</strong>g>the</str<strong>on</strong>g>n in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir own markets, and can act more effectively against <str<strong>on</strong>g>the</str<strong>on</strong>g>ir competitors with <str<strong>on</strong>g>the</str<strong>on</strong>g> help <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>ir alliesThree main types <str<strong>on</strong>g>of</str<strong>on</strong>g> strategic alliances can be seen in Figure 1, which evaluates <str<strong>on</strong>g>the</str<strong>on</strong>g>se<br />

types based <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> risks, <str<strong>on</strong>g>the</str<strong>on</strong>g> intensity <str<strong>on</strong>g>of</str<strong>on</strong>g> cooperati<strong>on</strong>, <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>trol, and <str<strong>on</strong>g>the</str<strong>on</strong>g> periodicity.<br />

Buyer-seller Alliance Merger, acquisiti<strong>on</strong><br />

Risk One time Low High<br />

Cooperati<strong>on</strong> One time Reversible Irreversible<br />

C<strong>on</strong>trol N<strong>on</strong>e Low High<br />

Periodicity One time Limited Permanently<br />

Figure 1: Types <str<strong>on</strong>g>of</str<strong>on</strong>g> strategic alliances (Fehér, 2010)<br />

524

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