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Proceedings of the 12th European Conference on Knowledge ...

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Markus Haag and Yanqing Duan<br />

have a str<strong>on</strong>ger impact <strong>on</strong> Internalisati<strong>on</strong>, i.e. PKD outcomes, than Externalisati<strong>on</strong> processes have <strong>on</strong><br />

Internalisati<strong>on</strong>. However, <str<strong>on</strong>g>the</str<strong>on</strong>g> difference in effect size is not substantial.<br />

Table 5: Interrelati<strong>on</strong>ships <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> ECI modes: Correlati<strong>on</strong> coefficients<br />

Externalisati<strong>on</strong> Combinati<strong>on</strong> Internalisati<strong>on</strong><br />

Externalisati<strong>on</strong> – .533** .226**<br />

Combinati<strong>on</strong> .533** – .309**<br />

Internalisati<strong>on</strong> .226** .309** –<br />

Moreover, <str<strong>on</strong>g>the</str<strong>on</strong>g> str<strong>on</strong>g correlati<strong>on</strong> between Externalisati<strong>on</strong> and Combinati<strong>on</strong> (τ=.533) suggests that<br />

Externalisati<strong>on</strong> and Combinati<strong>on</strong> could be interpreted as <str<strong>on</strong>g>the</str<strong>on</strong>g> two c<strong>on</strong>stituents <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>on</strong>e latent factor that<br />

shares some characteristics with both Externalisati<strong>on</strong> and Combinati<strong>on</strong>. It is argued here that <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

main shared characteristic is that both modes deal with ‘PKD processes’ as opposed to ‘PKD<br />

outcomes’ which are represented by Internalisati<strong>on</strong>. Figure 2 depicts <str<strong>on</strong>g>the</str<strong>on</strong>g> EC-I model. It has to be<br />

pointed out that <str<strong>on</strong>g>the</str<strong>on</strong>g> EC-I model is <strong>on</strong>ly applicable in <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>text <str<strong>on</strong>g>of</str<strong>on</strong>g> PKD in <strong>on</strong>line learning and not in<br />

o<str<strong>on</strong>g>the</str<strong>on</strong>g>r c<strong>on</strong>texts. The model c<strong>on</strong>tains <str<strong>on</strong>g>the</str<strong>on</strong>g> following two main elements: Externalisati<strong>on</strong> and Combinati<strong>on</strong><br />

(i.e. PKD processes), and Internalisati<strong>on</strong> (i.e. PKD outcomes). A more detailed discussi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> EC-I can<br />

be found in Haag (2010).<br />

Figure 2: The EC-I model: A model <str<strong>on</strong>g>of</str<strong>on</strong>g> PKD in <strong>on</strong>line learning<br />

6. C<strong>on</strong>clusi<strong>on</strong><br />

In this paper, a new measurement instrument was discussed which measures <str<strong>on</strong>g>the</str<strong>on</strong>g> scores <str<strong>on</strong>g>of</str<strong>on</strong>g> a learner<br />

<strong>on</strong> Externalisati<strong>on</strong> and Combinati<strong>on</strong>, representing PKD processes in OLEs, and <strong>on</strong> Internalisati<strong>on</strong>,<br />

representing PKD outcomes in OLEs. This instrument can <strong>on</strong>ly be applied in <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>text <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>on</strong>line<br />

learning and must be modified to make it suitable and relevant to a different c<strong>on</strong>text. Therefore, <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

items dealing with Externalisati<strong>on</strong> and Combinati<strong>on</strong> must be revised in such a way so that <str<strong>on</strong>g>the</str<strong>on</strong>g>y<br />

adequately represent <str<strong>on</strong>g>the</str<strong>on</strong>g> PKD processes <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> PKD c<strong>on</strong>text under investigati<strong>on</strong>. The measurement<br />

items for Internalisati<strong>on</strong> do not necessarily need to be modified because <str<strong>on</strong>g>the</str<strong>on</strong>g>y measure PKD<br />

outcomes, a c<strong>on</strong>cept that does not differ across PKD c<strong>on</strong>texts.<br />

It was also shown that <str<strong>on</strong>g>the</str<strong>on</strong>g> SECI model can act as a useful starting point to investigate PKD in <strong>on</strong>line<br />

learning. A new model, named <str<strong>on</strong>g>the</str<strong>on</strong>g> EC-I model, was presented in this paper. EC-I is based <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

original SECI model and modified in such a way so that it is relevant in <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>text <str<strong>on</strong>g>of</str<strong>on</strong>g> PKD in OLEs at<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> individual level. In order to create fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r models <str<strong>on</strong>g>of</str<strong>on</strong>g> PKD in c<strong>on</strong>texts o<str<strong>on</strong>g>the</str<strong>on</strong>g>r than <strong>on</strong>line learning,<br />

more research is needed to address this shortage <str<strong>on</strong>g>of</str<strong>on</strong>g> empirical measurement instruments that can<br />

measure <str<strong>on</strong>g>the</str<strong>on</strong>g> magnitude <str<strong>on</strong>g>of</str<strong>on</strong>g> Socialisati<strong>on</strong>, Externalisati<strong>on</strong> and Combinati<strong>on</strong> activities as well as <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

level <str<strong>on</strong>g>of</str<strong>on</strong>g> Internalisati<strong>on</strong>, i.e. <str<strong>on</strong>g>the</str<strong>on</strong>g> end-results <str<strong>on</strong>g>of</str<strong>on</strong>g> such activities. This will make <str<strong>on</strong>g>the</str<strong>on</strong>g> SECI model or models<br />

based <strong>on</strong> SECI more useful for both researchers and practiti<strong>on</strong>ers in <str<strong>on</strong>g>the</str<strong>on</strong>g> field <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge<br />

management.<br />

References<br />

Bagozzi, R. P. (1994) Structural equati<strong>on</strong> models in marketing research: Basic principles, in R. P. Bagozzi (ed)<br />

Principles <str<strong>on</strong>g>of</str<strong>on</strong>g> Marketing Research, pp 317-385, Blackwell, Oxford.<br />

Bollen, K. and Lennox, R. (1991) C<strong>on</strong>venti<strong>on</strong>al wisdom <strong>on</strong> measurement: A structural equati<strong>on</strong> perspective,<br />

Psychological Bulletin, Vol. 110, No. 2, pp 305-314.<br />

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