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Proceedings of the 12th European Conference on Knowledge ...

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Mohamad Ali Feyz, Babak Akhgar and Hamidreza Shahbaznezhad<br />

SCM, <str<strong>on</strong>g>the</str<strong>on</strong>g> network <str<strong>on</strong>g>of</str<strong>on</strong>g> organizati<strong>on</strong>s is structured through upstream and downstream linkages am<strong>on</strong>g<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> processes and activities that add value al<strong>on</strong>g <str<strong>on</strong>g>the</str<strong>on</strong>g> supply chains (Christopher, 1992). Successful<br />

SCM requires a change from managing individual functi<strong>on</strong>s to integrating activities into key supply<br />

chain business processes (Lambert and Cooper, 2000). For any supply chains, <str<strong>on</strong>g>the</str<strong>on</strong>g> general processes<br />

and structure can be integrated into six core processes that are linked: supplier, inbound logistics,<br />

manufacturing, outbound logistics, marketing and sales, and end customers (Felix T.S. Chan, H.J. Qi<br />

). These core processes categorize <str<strong>on</strong>g>the</str<strong>on</strong>g> typical functi<strong>on</strong> areas in supply chains.<br />

<strong>Knowledge</strong>-sharing and knowledge-evolving activities <str<strong>on</strong>g>of</str<strong>on</strong>g>fer several opportunities and challenges for<br />

SMEs to c<strong>on</strong>tribute effectively to <str<strong>on</strong>g>the</str<strong>on</strong>g> supply chain business (Wadhwa et al., 2006). The management<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge is generally accepted as being open to c<strong>on</strong>siderable improvement, both within<br />

organizati<strong>on</strong>s and between partners in <str<strong>on</strong>g>the</str<strong>on</strong>g> supply chain (Siemieniuch and Sinclair, 1993; Siemieniuch<br />

and Sinclair, 1999a). According to Markus (2001) knowledge generated within <strong>on</strong>e project is usually<br />

buried in unread reports and arcane filing systems or lost as people move <strong>on</strong> (Louise Fletcher,<br />

Yiannis E. Polychr<strong>on</strong>akis). Failure to transfer this knowledge leads to wasted activity and impaired<br />

performance (Siemieniuch and Sinclair, 2004b).<br />

2.2 SCOR<br />

The Supply Chain Operati<strong>on</strong>s Reference-model (SCOR) is <str<strong>on</strong>g>the</str<strong>on</strong>g> product <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Supply-Chain Council<br />

(SCC), an independent, not-for-pr<str<strong>on</strong>g>of</str<strong>on</strong>g>it, global corporati<strong>on</strong> with membership open to all companies and<br />

organizati<strong>on</strong>s interested in applying and advancing <str<strong>on</strong>g>the</str<strong>on</strong>g> state-<str<strong>on</strong>g>of</str<strong>on</strong>g>-<str<strong>on</strong>g>the</str<strong>on</strong>g>-art in supply-chain management<br />

systems and practices. Figure 1 depicts The SCOR model-based supply chain infrastructure.<br />

According to SCC (1999) SCOR model integrates <str<strong>on</strong>g>the</str<strong>on</strong>g> well-known c<strong>on</strong>cepts <str<strong>on</strong>g>of</str<strong>on</strong>g> business process reengineering,<br />

benchmarking and process measurement into a cross-functi<strong>on</strong>al framework which<br />

c<strong>on</strong>tains (Samuel H. Huan , et al. , 2004):<br />

Standard descripti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> management processes<br />

A framework <str<strong>on</strong>g>of</str<strong>on</strong>g> relati<strong>on</strong>ships am<strong>on</strong>g <str<strong>on</strong>g>the</str<strong>on</strong>g> standard processes<br />

Standard metrics to measure process performance<br />

Management practices that produce best in class performance, and<br />

Standard alignment to s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware features and functi<strong>on</strong>ality<br />

Figure1: The SCOR model-based supply chain infrastructure (Samuel H. Huan et al., 2004)<br />

SCOR is designed to enable companies to communicate, compare and develop new or improved<br />

supply-chain practices from companies both within and outside <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>ir industry segment (Gord<strong>on</strong><br />

Stewart, 1997). The four distinct processes for <str<strong>on</strong>g>the</str<strong>on</strong>g> SCOR model are (Samuel H. Huan et al., 2004):<br />

Source<br />

Make<br />

Deliver<br />

Plan.<br />

291

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