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Proceedings of the 12th European Conference on Knowledge ...

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Ciara Heavin and Frederic Adam<br />

Table 7: Distributi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> KAs at DocMan (Ireland) Ltd.<br />

From Table 7 at 60 activities, <str<strong>on</strong>g>the</str<strong>on</strong>g> total volume <str<strong>on</strong>g>of</str<strong>on</strong>g> KA was low in comparis<strong>on</strong> to <str<strong>on</strong>g>the</str<strong>on</strong>g> o<str<strong>on</strong>g>the</str<strong>on</strong>g>r cases<br />

c<strong>on</strong>sidered in this study. This may be attributed to <str<strong>on</strong>g>the</str<strong>on</strong>g> nature <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> well defined work <strong>on</strong> s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware<br />

development comp<strong>on</strong>ents at <str<strong>on</strong>g>the</str<strong>on</strong>g> DocMan site in Ireland. The operati<strong>on</strong>s at <str<strong>on</strong>g>the</str<strong>on</strong>g> Irish site are part <str<strong>on</strong>g>of</str<strong>on</strong>g> a<br />

larger document management s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware comp<strong>on</strong>ent and <str<strong>on</strong>g>the</str<strong>on</strong>g> output from DocMan (Ireland) is<br />

integrated by <str<strong>on</strong>g>the</str<strong>on</strong>g> s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware integrator at <str<strong>on</strong>g>the</str<strong>on</strong>g> Swiss headquarters. As a result <str<strong>on</strong>g>of</str<strong>on</strong>g> this task specificity,<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>re appeared to be a set <str<strong>on</strong>g>of</str<strong>on</strong>g> core KAs from which <str<strong>on</strong>g>the</str<strong>on</strong>g>re was minimal diversificati<strong>on</strong> at <str<strong>on</strong>g>the</str<strong>on</strong>g> Irish site.<br />

Table 7 illustrates a significant level <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge c<strong>on</strong>sistency across all <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> KAs. S<str<strong>on</strong>g>of</str<strong>on</strong>g>tware<br />

development and project knowledge represented at least 57 percent <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge focus for all six<br />

KAs. This uniformity across activities also supports <str<strong>on</strong>g>the</str<strong>on</strong>g> task specialisati<strong>on</strong> activity at <str<strong>on</strong>g>the</str<strong>on</strong>g> DocMan<br />

(Ireland) site.<br />

Table 7 indicates that DocMan (Ireland) leveraged some external knowledge resources at 12 percent<br />

(7 where n=60) knowledge acquisiti<strong>on</strong>, however <str<strong>on</strong>g>the</str<strong>on</strong>g> main source <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge is <str<strong>on</strong>g>the</str<strong>on</strong>g> headquarters in<br />

Switzerland and this was achieved through knowledge transfer activity which is very high at 40<br />

percent (24 where n=60) <str<strong>on</strong>g>of</str<strong>on</strong>g> total activity. It is from here that <str<strong>on</strong>g>the</str<strong>on</strong>g> majority <str<strong>on</strong>g>of</str<strong>on</strong>g> customer requirements are<br />

received as well as any new product knowledge.<br />

In additi<strong>on</strong>, knowledge creati<strong>on</strong> activity was very low at 3 percent (2 where n=60). This may be <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

result <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> locati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> this development team with most new ideas being generated at a higher level<br />

at company headquarters.<br />

Although <str<strong>on</strong>g>the</str<strong>on</strong>g> total volume <str<strong>on</strong>g>of</str<strong>on</strong>g> KA is low, <str<strong>on</strong>g>the</str<strong>on</strong>g> split between <str<strong>on</strong>g>the</str<strong>on</strong>g> acquire, codify, store and maintain KA at<br />

57 percent and <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge transfer and creati<strong>on</strong> activity at 43 percent is more evenly balanced<br />

than that observed at HelpRead Ltd., at 73 percent to 27 percent respectively. The geographic<br />

locati<strong>on</strong>, <str<strong>on</strong>g>the</str<strong>on</strong>g> task specialisati<strong>on</strong> and <str<strong>on</strong>g>the</str<strong>on</strong>g> maturity <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> parent organisati<strong>on</strong> may be attributed to <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

knowledge transfer capabilities identified at DocMan Ireland.<br />

6. Discussi<strong>on</strong><br />

Table 8 syn<str<strong>on</strong>g>the</str<strong>on</strong>g>sizes KAs across <str<strong>on</strong>g>the</str<strong>on</strong>g> 5 cases. The highest and <str<strong>on</strong>g>the</str<strong>on</strong>g> lowest occurrences <str<strong>on</strong>g>of</str<strong>on</strong>g> KA for each<br />

company are coloured green and red respectively. The real number and <str<strong>on</strong>g>the</str<strong>on</strong>g> percentage <str<strong>on</strong>g>of</str<strong>on</strong>g> KA<br />

instances are presented al<strong>on</strong>g with <str<strong>on</strong>g>the</str<strong>on</strong>g> total KA and percentage <str<strong>on</strong>g>of</str<strong>on</strong>g> KAs.<br />

Table 8 identifies <str<strong>on</strong>g>the</str<strong>on</strong>g> difference in <str<strong>on</strong>g>the</str<strong>on</strong>g> number <str<strong>on</strong>g>of</str<strong>on</strong>g> occurrences <str<strong>on</strong>g>of</str<strong>on</strong>g> KAs in each company. TravelS<str<strong>on</strong>g>of</str<strong>on</strong>g>t<br />

represents 31 percent (147 where n=472) <str<strong>on</strong>g>of</str<strong>on</strong>g> all KA identified. At <str<strong>on</strong>g>the</str<strong>on</strong>g> time <str<strong>on</strong>g>of</str<strong>on</strong>g> this study, TravelS<str<strong>on</strong>g>of</str<strong>on</strong>g>t was<br />

very focused <strong>on</strong> establishing and implementing a project management framework for all new projects<br />

as well as an innovati<strong>on</strong> management process for new product development. As a result, it may be<br />

that TravelS<str<strong>on</strong>g>of</str<strong>on</strong>g>t was experiencing excepti<strong>on</strong>ally high levels <str<strong>on</strong>g>of</str<strong>on</strong>g> KAs at that time. In sharp c<strong>on</strong>trast,<br />

DocMan provided <str<strong>on</strong>g>the</str<strong>on</strong>g> lowest number <str<strong>on</strong>g>of</str<strong>on</strong>g> instances <str<strong>on</strong>g>of</str<strong>on</strong>g> KAs with 13 percent (60 where n=472) <str<strong>on</strong>g>of</str<strong>on</strong>g> all<br />

occurrences. While <strong>on</strong>e could attribute this to <str<strong>on</strong>g>the</str<strong>on</strong>g> number <str<strong>on</strong>g>of</str<strong>on</strong>g> resp<strong>on</strong>dents interviewed for <str<strong>on</strong>g>the</str<strong>on</strong>g> study (4),<br />

it is more likely that this low density <str<strong>on</strong>g>of</str<strong>on</strong>g> KAs may be explained by <str<strong>on</strong>g>the</str<strong>on</strong>g> very well defined nature <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

work carried out at this small company.<br />

432

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