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Proceedings of the 12th European Conference on Knowledge ...

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Anca Mândruleanu<br />

In Table 2, <str<strong>on</strong>g>the</str<strong>on</strong>g>re are two main aspects for this research: <str<strong>on</strong>g>the</str<strong>on</strong>g> values <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> first column (Scale Mean <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

Item deleted) and <str<strong>on</strong>g>the</str<strong>on</strong>g> values <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> last column (Cr<strong>on</strong>bach’s Alpha if Item deleted). Taking into<br />

account <str<strong>on</strong>g>the</str<strong>on</strong>g> values obtained, we notice that item Q4 (17,96) has <str<strong>on</strong>g>the</str<strong>on</strong>g> str<strong>on</strong>gest correlati<strong>on</strong> with <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

scale, meaning it has a major role in this analysis. The weakest correlati<strong>on</strong> with <str<strong>on</strong>g>the</str<strong>on</strong>g> scale bel<strong>on</strong>gs to<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> item Q2 (16,14). Thus, we can c<strong>on</strong>clude that <str<strong>on</strong>g>the</str<strong>on</strong>g> management encourages <str<strong>on</strong>g>the</str<strong>on</strong>g> transfer <str<strong>on</strong>g>of</str<strong>on</strong>g> tacit<br />

knowledge, by capturing tacit knowledge for organizati<strong>on</strong>al use. As <str<strong>on</strong>g>the</str<strong>on</strong>g> figures show, <str<strong>on</strong>g>the</str<strong>on</strong>g> managers<br />

promote collaborati<strong>on</strong> am<strong>on</strong>g employees, tries to build a str<strong>on</strong>g organizati<strong>on</strong>al culture and promotes<br />

innovati<strong>on</strong> in products and services. Still, taking into account <str<strong>on</strong>g>the</str<strong>on</strong>g> value 16,14 <str<strong>on</strong>g>of</str<strong>on</strong>g> Q2, we can notice<br />

that not all <str<strong>on</strong>g>the</str<strong>on</strong>g> managers are c<strong>on</strong>vinced that <str<strong>on</strong>g>the</str<strong>on</strong>g>y implement correctly <str<strong>on</strong>g>the</str<strong>on</strong>g> process <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge<br />

transferring. In Table 2, we can also notice <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> last column Cr<strong>on</strong>bach’s Alpha if Item is<br />

deleted. The values are less than <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> 0.829, previously obtained. Thus, we can c<strong>on</strong>clude that<br />

all <str<strong>on</strong>g>the</str<strong>on</strong>g> items that were initially selected are relevant for <str<strong>on</strong>g>the</str<strong>on</strong>g> present study. This value shows us that<br />

removing any <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> selected items means a loss <str<strong>on</strong>g>of</str<strong>on</strong>g> informati<strong>on</strong> in analyzing <str<strong>on</strong>g>the</str<strong>on</strong>g> results. In additi<strong>on</strong>,<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> Significance from <str<strong>on</strong>g>the</str<strong>on</strong>g> ANOVA table equals zero, which means that <str<strong>on</strong>g>the</str<strong>on</strong>g> analysis is significant at<br />

any level.<br />

Going back to <str<strong>on</strong>g>the</str<strong>on</strong>g> initial hypo<str<strong>on</strong>g>the</str<strong>on</strong>g>ses, after analyzing <str<strong>on</strong>g>the</str<strong>on</strong>g> data, we can c<strong>on</strong>clude that both hypo<str<strong>on</strong>g>the</str<strong>on</strong>g>ses<br />

are valid and we can state that in <str<strong>on</strong>g>the</str<strong>on</strong>g> analyzed Romanian companies, <str<strong>on</strong>g>the</str<strong>on</strong>g> managers c<strong>on</strong>sider that<br />

managers encourage <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge transfer in <str<strong>on</strong>g>the</str<strong>on</strong>g> companies <str<strong>on</strong>g>the</str<strong>on</strong>g>y run and c<strong>on</strong>sider <str<strong>on</strong>g>the</str<strong>on</strong>g> tacit<br />

knowledge more important than <str<strong>on</strong>g>the</str<strong>on</strong>g> explicit knowledge. In additi<strong>on</strong>, <str<strong>on</strong>g>the</str<strong>on</strong>g>y promote innovati<strong>on</strong> in<br />

products and services; still, <str<strong>on</strong>g>the</str<strong>on</strong>g> encouraging <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge transfer is just <str<strong>on</strong>g>the</str<strong>on</strong>g> first step <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> process<br />

implementati<strong>on</strong> itself, so more efforts in identifying <str<strong>on</strong>g>the</str<strong>on</strong>g> best way and approach in order to do this<br />

effectively are needed. This will lead to a better cooperati<strong>on</strong> a will str<strong>on</strong>ger <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>al culture.<br />

5. 4BC<strong>on</strong>clusi<strong>on</strong>s<br />

Romanian managers do believe that encouraging <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge transfer is essential, because this<br />

will lead to an increase <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> company’s effectiveness. Although <str<strong>on</strong>g>the</str<strong>on</strong>g> term “knowledge management”<br />

implies formalized transfer, <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> most important elements is to develop specific strategies to<br />

encourages sp<strong>on</strong>taneous exchanges. When a business is struggling, people naturally ga<str<strong>on</strong>g>the</str<strong>on</strong>g>r to talk<br />

through problems and share ideas about how to solve <str<strong>on</strong>g>the</str<strong>on</strong>g>m. These c<strong>on</strong>versati<strong>on</strong>s are more likely to<br />

generate creative soluti<strong>on</strong>s than keeping <str<strong>on</strong>g>the</str<strong>on</strong>g> employees at <str<strong>on</strong>g>the</str<strong>on</strong>g>ir desk and dealing with individual<br />

tasks. Transferring knowledge through pers<strong>on</strong>al c<strong>on</strong>versati<strong>on</strong> is being threatened not <strong>on</strong>ly by<br />

industrial age managers but also by <str<strong>on</strong>g>the</str<strong>on</strong>g> move in virtual <str<strong>on</strong>g>of</str<strong>on</strong>g>fices. Because <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> financial crisis, many<br />

Romanian SMEs are adopting work arrangements in which workers, especially those in <str<strong>on</strong>g>the</str<strong>on</strong>g> customer<br />

oriented functi<strong>on</strong>s as ales and service, are encouraged to work at home or at a customer site.<br />

Although <str<strong>on</strong>g>the</str<strong>on</strong>g>se arrangements <str<strong>on</strong>g>of</str<strong>on</strong>g>fer benefits for <str<strong>on</strong>g>the</str<strong>on</strong>g> employee in terms <str<strong>on</strong>g>of</str<strong>on</strong>g> flexibility and more time<br />

spent with <str<strong>on</strong>g>the</str<strong>on</strong>g> client, it also lower <str<strong>on</strong>g>the</str<strong>on</strong>g> frequency <str<strong>on</strong>g>of</str<strong>on</strong>g> informal knowledge transfer.<br />

Romanian managers understand <str<strong>on</strong>g>the</str<strong>on</strong>g> importance <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge transfer and <str<strong>on</strong>g>the</str<strong>on</strong>g>y are willing to find <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

best ways for implementing it, even during nati<strong>on</strong>al financial difficulties. To make a start <strong>on</strong> becoming<br />

knowledge driven, managers have to investigate and study <str<strong>on</strong>g>the</str<strong>on</strong>g> best practice. They need to analyze<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> things that can work well in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir organizati<strong>on</strong> and refine and change things that may have worked<br />

well elsewhere, but for a variety <str<strong>on</strong>g>of</str<strong>on</strong>g> reas<strong>on</strong>s will not be able to work well in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir companies<br />

Acknowledgment<br />

We would like to acknowledge <str<strong>on</strong>g>the</str<strong>on</strong>g> support received from UEFISCSU ROMANIA through PNII<br />

research project ID_1812/2008<br />

5BReferences<br />

Andriessen, D. (2004) Making sense <str<strong>on</strong>g>of</str<strong>on</strong>g> Intellectual Capital: designing a method for <str<strong>on</strong>g>the</str<strong>on</strong>g> valuati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> intangibles,<br />

Elsevier Butterworth – Heinemann, pp. 60 – 69<br />

Brătianu C, Mândruleanu A., Vasilache S. (2010) Business Management, ed. Universitară, pp. 291-300.<br />

Brătianu C., Vasilache S., Mândruleanu A. (2009) The dynamic <str<strong>on</strong>g>of</str<strong>on</strong>g> organisati<strong>on</strong>al integrators, Curtea Veche<br />

Publishing House, Bucharest, pp. 53-84.<br />

Business Week (1999) p. 12, http://www.businessweek.com<br />

Collins, J., Porras, J. (2002). Built to last. Successful habits <str<strong>on</strong>g>of</str<strong>on</strong>g> visi<strong>on</strong>ary companies. Harper Business Essentials:<br />

New York, pp. 37-68.<br />

Davenport, T., Prusak, L. (2000) Working <strong>Knowledge</strong>, Harvard Business Press, pp. 88-102.<br />

Dess, G.G., Lumpkin, G.T. Eisner, A.B. (2006) Strategic management. Text and cases. 2nd editi<strong>on</strong>. Bost<strong>on</strong>:<br />

McGraw-Hill Irvin.<br />

Gamble, P., Blackwell, J. (2001) <strong>Knowledge</strong> Management, Kogan Page, p. 123<br />

567

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