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Proceedings of the 12th European Conference on Knowledge ...

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Harold Harlow<br />

KPIs. Those areas are: (1) employee capabilities and skills in sharing knowledge and new skill<br />

development, (2) informati<strong>on</strong> systems capabilities as a strategic advantage and (3) motivati<strong>on</strong>,<br />

empowerment and alignment with strategy (degree <str<strong>on</strong>g>of</str<strong>on</strong>g> outcome rewards in place).<br />

This research develops <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> a knowledge strategy that in turn produces (1) a culture that<br />

rewards and encourages knowledge sharing and (2) selecti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> KM methods to produce firm results.<br />

Fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r, this exploratory research uses an operati<strong>on</strong>al definiti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> a tacit knowledge index (TKI)<br />

(Harlow 2008) that provides a measurement tool for managers to use in determining if a knowledge<br />

strategy and appropriate knowledge management methods produce <str<strong>on</strong>g>the</str<strong>on</strong>g> desired outcomes (innovati<strong>on</strong><br />

and financial). The development <str<strong>on</strong>g>of</str<strong>on</strong>g> this scale is significant because no current research exists that<br />

develops an operati<strong>on</strong>al definiti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> tacit knowledge that combines <str<strong>on</strong>g>the</str<strong>on</strong>g> degree <str<strong>on</strong>g>of</str<strong>on</strong>g> tacit knowledge<br />

c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g> various KM methods with usage <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>se methods at <str<strong>on</strong>g>the</str<strong>on</strong>g> firm to measure firm performance.<br />

This measure will be useful as firms try to (a) measure <str<strong>on</strong>g>the</str<strong>on</strong>g>ir ability to understand if <str<strong>on</strong>g>the</str<strong>on</strong>g>ir knowledge<br />

strategy is successful, (b) create a core competence in KM and (c) maintain or improve <str<strong>on</strong>g>the</str<strong>on</strong>g>ir capability<br />

to create and disseminate tacit knowledge.<br />

2. Literature review<br />

All <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> definiti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital imply that knowledge is both known to <str<strong>on</strong>g>the</str<strong>on</strong>g> management and<br />

can be c<strong>on</strong>verted into value (Edvinss<strong>on</strong> and Sullivan 1996) and is about knowledge and knowing<br />

capability <str<strong>on</strong>g>of</str<strong>on</strong>g> a social collectivity (Nahapiet and Ghoshal 1998), packaged useful knowledge (Stewart,<br />

1997), " and Intellectual capital= competence × commitment” (Ulrich 1998). This research aims to<br />

close <str<strong>on</strong>g>the</str<strong>on</strong>g> current gaps that prescribe ways <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>verting knowledge into intellectual capital without<br />

including a metric than can determine for managers what is being c<strong>on</strong>verted and at what rate. My<br />

research includes specific inclusi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> variable within <str<strong>on</strong>g>the</str<strong>on</strong>g> TKI that includes <str<strong>on</strong>g>the</str<strong>on</strong>g> use <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge<br />

by <str<strong>on</strong>g>the</str<strong>on</strong>g> firm to create customer value which in turn drives firm outcomes.<br />

The definiti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge management (KM) is that it is <str<strong>on</strong>g>the</str<strong>on</strong>g> formal process <str<strong>on</strong>g>of</str<strong>on</strong>g> determining what<br />

internally held informati<strong>on</strong> could be used to benefit a company and ensuring that this informati<strong>on</strong> is<br />

easily and systematically (Love 2000) made available to those who need it (Roy 2002). A firm’s<br />

overall ec<strong>on</strong>omic, strategic, and innovati<strong>on</strong> performance is dependent <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> degree to which <str<strong>on</strong>g>the</str<strong>on</strong>g> firm<br />

can use all <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge created by <str<strong>on</strong>g>the</str<strong>on</strong>g> firm and turn this knowledge into value-creating activities<br />

(Krogh 1998). KM is a strategic process, <str<strong>on</strong>g>the</str<strong>on</strong>g> desired goal <str<strong>on</strong>g>of</str<strong>on</strong>g> which is to harness <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

informati<strong>on</strong> by integrating it with processes that govern <str<strong>on</strong>g>the</str<strong>on</strong>g> manipulati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual assets<br />

(Lashing 2001). The use <str<strong>on</strong>g>of</str<strong>on</strong>g> KM enables firms to have more effective decisi<strong>on</strong>-making processes and<br />

enables firms both to create new knowledge and to apply this knowledge to generate more innovati<strong>on</strong><br />

in products, strategy, and processes (Probir 2002). Greater levels <str<strong>on</strong>g>of</str<strong>on</strong>g> innovati<strong>on</strong> and improved<br />

processes in turn lead to enhanced market and financial performance.<br />

Measuring <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge assets and/or impact <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge management processes is <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

main thrust <str<strong>on</strong>g>of</str<strong>on</strong>g> this research and is <str<strong>on</strong>g>the</str<strong>on</strong>g> major gap in <str<strong>on</strong>g>the</str<strong>on</strong>g> current field <str<strong>on</strong>g>of</str<strong>on</strong>g> study. My aim is to enable<br />

knowledge creati<strong>on</strong> that “unlocks <str<strong>on</strong>g>the</str<strong>on</strong>g> mystery <str<strong>on</strong>g>of</str<strong>on</strong>g> tacit knowledge toward greater innovati<strong>on</strong> within <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

firm (V<strong>on</strong> Krogh et al 2000)”.<br />

A lack <str<strong>on</strong>g>of</str<strong>on</strong>g> empirical informati<strong>on</strong> <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> impact <str<strong>on</strong>g>of</str<strong>on</strong>g> a <strong>Knowledge</strong> Management Strategy that includes both<br />

tacit and explicit methods has meant that firms <str<strong>on</strong>g>of</str<strong>on</strong>g>ten choose technology soluti<strong>on</strong>s that are designed to<br />

capture and disseminate mostly explicit knowledge (Almeida and Kogut 1999). While <str<strong>on</strong>g>the</str<strong>on</strong>g>se systems<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g>fer <str<strong>on</strong>g>the</str<strong>on</strong>g> advantage <str<strong>on</strong>g>of</str<strong>on</strong>g> ready usage metrics, <str<strong>on</strong>g>the</str<strong>on</strong>g>ir actual c<strong>on</strong>tributi<strong>on</strong> to effective KM within <str<strong>on</strong>g>the</str<strong>on</strong>g> firm is<br />

less clear (Berman, Down and Hill 2002). The degree <str<strong>on</strong>g>of</str<strong>on</strong>g> explicit codificati<strong>on</strong>- more manuals or product<br />

plans do not presage success at firms-does not indicate that <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge encoded is valuable or<br />

unique. Firms may have extensive libraries <str<strong>on</strong>g>of</str<strong>on</strong>g> codified knowledge that is rarely accessed or is<br />

bypassed by unmapped tacit processes.<br />

Gaps in <str<strong>on</strong>g>the</str<strong>on</strong>g> current research reveal that <str<strong>on</strong>g>the</str<strong>on</strong>g>re is no validati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> which KM methods (ei<str<strong>on</strong>g>the</str<strong>on</strong>g>r explicit or<br />

tacit or a combinati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> both) are more or less effective, and <str<strong>on</strong>g>the</str<strong>on</strong>g>re has been little research that looks<br />

at <str<strong>on</strong>g>the</str<strong>on</strong>g> relati<strong>on</strong>ship <str<strong>on</strong>g>of</str<strong>on</strong>g> KMS to <str<strong>on</strong>g>the</str<strong>on</strong>g> firm’s outcomes (Grant 1996).<br />

A firm’s overall ec<strong>on</strong>omic, strategic, and innovati<strong>on</strong> performance is dependent <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> degree to which<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> firm can use all <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge created by <str<strong>on</strong>g>the</str<strong>on</strong>g> firm and turn this knowledge into value-creating<br />

activities (Krogh 1998). These firms are able to use <str<strong>on</strong>g>the</str<strong>on</strong>g> tacit knowledge comp<strong>on</strong>ent <str<strong>on</strong>g>of</str<strong>on</strong>g> KM to create<br />

hard-to-duplicate core competence in managing, identifying, capturing, systemizing, and applying tacit<br />

417

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