Information and Knowledge Management using ArcGIS ModelBuilder

Renata Paola Dameri
manifesto of IT/business alignment; it introduces a guide for IT and business managers, to drive their
ICT choices and investments, not only to obtain the best results from them, but also to build the base
of the computerised company, able to exploit all the best of next improvements in information
technology during the following years.
This model could be applied also to Internet banking. Indeed, considering the Wielki model and
comparing it with the Henderson and Venkatraman one, and also with the consideration of Carr, we
can argue that:
Internet is a mature technology for banking;
To obtain business benefits from Internet banking, new business models should be defined,
linking ICT, Internet technologies and strategies in financial services;
To define new business models, ICT and strategic business choices should be aligned,
considering the Internet technology available in the environment like a commodity and defining
new products, services and financial strategies around it.
Banca Carige developed its own Alignment&Evaluation Instrument, applying the Henderson and
Venkatraman model in the Coleman and Papp version called “IT Infrastructure Fusion” (Fig. 2). It
assumes ICT technologies as given and considers two implementation paths: the first paths moves
from business strategy across organization (business process, products and services), to the ICT
infrastructure; the second path ever moves from the business strategy, across ICT strategy and to
ICT infrastructure too.
Figure 1: ICT and business strategic alignment: Henderson and Venkatraman model (source:
Henderson and Venkatraman, 1992)
Using this implementation model Banca Carige was able to define its own Alignment&Evaluation
Instrument both to support its decision about a new financial service based on Internet technology –
Valea Card – and to evaluate the obtained results after the impementation and launch on the market
of this new product. The business case is here described following the structure of this instrument,
that is in four steps:
Strategic design and implementation: alignment;
Financial service design: innovation;
Strategic use of Internet to realize the financial service and the business strategy: IT fusion;
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