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Information and Knowledge Management using ArcGIS ModelBuilder

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9. Conclusion<br />

Elena Serova<br />

At present, business technologies, along with information <strong>and</strong> communication technologies, overlap<br />

more <strong>and</strong> more closely. In Russia, as well as worldwide IT became a critical element of the chain of<br />

the product or service design <strong>and</strong> profit. Earnings of companies are growing not only due to a<br />

significant cost reduction <strong>and</strong> management optimization, but also due to the implementation of<br />

modern information technologies <strong>and</strong> systems.<br />

Although each enterprise is unique in its financial <strong>and</strong> economic activities, there are a number of<br />

problems common to all enterprises. These include the management of material <strong>and</strong> financial<br />

resources, procurement, marketing <strong>and</strong> much more. ERP-systems provide comprehensive<br />

management of key aspects of financial, industrial <strong>and</strong> commercial activity of enterprises. These<br />

systems provide managers with complete <strong>and</strong> timely information for management decisions <strong>and</strong><br />

ensure effective data exchange with business partners.<br />

Strengthening of integration processes in the business world leads to the fact that companies are now<br />

involved in the environment that combines inner sphere of the company's business, all business<br />

partners <strong>and</strong> customers. In the future the decisions in the sphere of information technologies, should<br />

allow to integrate people, information <strong>and</strong> business processes into a unified information system in a<br />

single complex of technological solutions more effectively.<br />

References<br />

Axelsson Bjorn, Rozemeijer Frank, Wynstra Finn. (2006) Developing Sourcing Capabilities. Creating strategic<br />

change in purchasing <strong>and</strong> supply management. John Wiley & Sons, USA.<br />

Kazantsev, A.K.,Serova, E.G., Serova, L.S., Rudenko, E.A. (2007) Informatsionno-tekhnologicheskie resursy<br />

rossiyskoy ekonomiki (<strong>Information</strong> technology resources of Russia’s economy), St. Petersburg University<br />

Publishing House, St. Petersburg.<br />

Kumar, V., Reinartz, Werner J. (2006) Customer relationship management: a databased approach, John Wiley &<br />

Sons, Hoboken.<br />

Payne, Adrian. (2006) H<strong>and</strong>book of CRM: achieving excellence in customer management, Elsevier, Amsterdam.<br />

Pearlson Keri E., Saunders Carol S. (2006) Managing <strong>and</strong> Using <strong>Information</strong> Systems. A Strategic Approach.<br />

Third Edition, John Wiley & Sons, USA.<br />

Rainer R., Turban E., Potter Richard E. (2006) Introduction to <strong>Information</strong> Systems: Supporting <strong>and</strong> Transforming<br />

Business, John Wiley, USA.<br />

Serova E.G. (2009) “CRM Concept <strong>and</strong> its place in General Strategy of Company Development”, Proceeding of<br />

the IV Scientific-practical conference “Modern <strong>Management</strong>: problems <strong>and</strong> prospects”, St. Petersburg State<br />

University of Engineering <strong>and</strong> Economics, St. Petersburg, Russia, April, pp. 301–306.<br />

Serova E.G. (2008) “Modern Approaches of Computer Modeling for Business-tasks decision” Proceedings of the<br />

Ninth All-Russian symposium “Strategic Planning <strong>and</strong> Evolution of Enterprises”, CEMI RAS, Moscow, April,<br />

pp. 154–156.<br />

Turban, E., Leidner, D., McLean, E., Wetherbe, J. (2008) <strong>Information</strong> technologies for <strong>Management</strong>.<br />

Transforming Organization in the Digital Economy, John Wiley, New York.<br />

White, Terry. (2004) What business really wants from IT: a collaborative guide for senior business <strong>and</strong> IT<br />

managers, Elsevier, London.<br />

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