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Information and Knowledge Management using ArcGIS ModelBuilder

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4.2 Sample<br />

Panagiotis Manolitzas et al.<br />

The research was conducted from March 1 st , 2010 to June 20 th , 2010. For the purposes of the<br />

research a web site was developed. Through the web site the users had the opportunity to answer a<br />

web based questionnaire. The questionnaire had 18 questions <strong>and</strong> 130 questionnaires were collected<br />

from a r<strong>and</strong>om sample of users. The hierarchical structure of the set of criteria <strong>and</strong> sub-criteria about<br />

users’ satisfaction is presented in figure 3.<br />

The responders consisted of 71 women <strong>and</strong> 59 men. Most of the responders were young. More<br />

specifically, 104 responders were 18-25, 20 of them were 26-35, 5 were 36-45, <strong>and</strong> 1 responder was<br />

46-55. Analyzing the income level, the majority of responders (95) earn less than 700€ per month, 23<br />

questioned earn 701€-1400€, 7 of those surveyed earn 1401€-2000€, 2 earn between 2001€-3000€<br />

<strong>and</strong> 3 responders earn more than 3000€. Regarding the educational level 17 responders have<br />

graduated from secondary education, 94 of the responders holds a BSc degree <strong>and</strong> the rest 19 users<br />

holds an MSc degree or a PhD.<br />

4.3 Survey results<br />

4.3.1 Global satisfaction function<br />

This section refers to the results provided by the MUSA method. The functions of satisfaction<br />

constitute the most important results of MUSA, since they express the real value that users give in a<br />

determined level of satisfaction. Analyzing figure 4, it is obvious that the average global satisfaction<br />

index is very high (78,89) indicating that the users are very satisfied regarding the e-gov Portal. The<br />

added value curve for the global set of users is presented in figure 4. The added value curve has a<br />

concave appearance, revealing that the users are satisfied even if a small percent of their prospects<br />

is achieved. In addition the following figure shows the estimated value function given by the users to<br />

the provided service. For example the users who declared to be “Somehow Dissatisfied”, actually<br />

according to this value function they give a value of 65% to the provided services. This shows we are<br />

dealing with extremely non-dem<strong>and</strong>ing customers. If for example the users were neutral the given<br />

value for the above level of satisfaction scale would be less than 50%.The “Non-dem<strong>and</strong>ing<br />

customers” situation refers to the case of a concave value function; customers express that they are<br />

satisfied, although only a small portion of their expectations is fulfilled. (For more details please refer<br />

to (Grigoroudis & Siskos 2002).<br />

Figure 4: Global satisfaction function (added value curve)<br />

4.3.2 Main satisfaction criteria frequencies<br />

In table 1 we observe that the users are very satisfied considering the particular high output of web<br />

site in the criterion of content.<br />

336

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