Information and Knowledge Management using ArcGIS ModelBuilder

Monika Magnusson
Business Model
Elements
pany’s business model.
Description Example of references
Partner Network
System level
The network of cooperative agreements with other
companies necessary to efficiently offer and commercialize
value.
Osterwalder et al. (2005)
Technology The necessary software, hardware and networks to Chaffey (2002), Chang and
execute the business model. The sourcing and
hosting of the eCommerce system.
Chen (2009)
Security Security in the transactions as a whole, including
means of payment and the storage and transmission
of personal information.
Chang and Chen (2009)
Systems Integration The integration between the eCommerce system
and internal IS and partners’ and customers’ IS.
Chaffey (2002)
The elements for the strategy and the process levels were selected by studying elements in earlier
research and selecting the elements that were most frequently mentioned. The resulting elements
corresponded well with the most frequently found components in the literature study of Shafer et al.
(2005). The elements were then classified in accordance with the ‘three level model’ by considering
whether a specific element had mainly to do with the production and distribution of the products or
service (process level) or whether they mainly concerned an overall plan for maintaining or changing
the organization’s competitive position on the market (strategy level). As this study aims to integrate
technology into the eBusiness model important elements at the technology level were also identified
in earlier studies.
4.1 The relationship between the business model and the eBusiness model
Earlier studies have rarely discussed the difference between the overall/generic business model and
the eBusiness model as the ‘e’ often is implicitly built-in to the model. However, in some companies
eCommerce is utilized to reach new customers or to market other value propositions than in the traditional
marketing channels. The eBusiness model is a part of the overall business model and should
encompass both strategies, processes and IS/IT (system) decisions. Thus, although the business
model elements are the same in the business model as in the eBusiness model, some adjustments in
the design or ‘value’ of the individual elements may take place, see Figure 2.
Figure 2: The relationship between the business model and the eBusiness model
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