Strategic Plan 2008-2009 - Eastern Suffolk BOCES

ADDRESSES BOCES GOAL(S):
VI. Technology
VII. Strategic Planning
IX. Public Information
X. Internal Communications
Eastern Suffolk BOCES
Strategic Action Plan V.A: BOCES Communications Initiatives
RESPONSIBLE ADMINISTRATOR:
Chief Operating Officer
Assistant Superintendent, Human Resources
Director, Communications, Research, and Recruitment
COLLABORATOR(S):
Public Relations and Graphics Supervisor
Graphics Supervisor
Web Manager
Communications Program Assistant (Neighborhood Aide)
STRATEGIC PLANNING STRATEGY: By 2009, there will be a measurable increase in the percent of our stakeholders and the
public at large that recognize Eastern Suffolk BOCES as a quality regional educational institution. By 2008, there will be a
measurable increase in the percent of Eastern Suffolk BOCES staff who agree that they are informed about agency actions, have
opportunities for input to agency decisions, and can represent the mission and vision of the agency to the outside world from a
position of knowledge, understanding, and participating in its future. This will be accomplished through the efforts of a coordinated
set of public information strategies and coordinated communication activities implemented by the Office of Communications.
DESCRIPTIVE NARRATIVE: The Office of Communications will manage and coordinate the public information functions of the
agency by: coordinating the standardization of all printed materials, managing ESBOCES-sponsored special events, and developing
targeted outreach programs to create awareness of instructional program opportunities among the English speaking Long Island
population, as well as among the growing Spanish speaking population on Long Island. The Office of Communications will promote
improved internal communication by establishing a common knowledge base of ESBOCES information for internal and external
stakeholders, identifying and reinforcing the use of key ESBOCES messages (mission, beliefs, goals, etc.) and providing
opportunities for ESBOCES staff to learn about and influence the annual legislative program. The Office of Communications will
implement a program to facilitate regional sharing of school district public information/communication expertise supporting action
plans.
ACTIVITIES
1. Implement a program to coordinate development
and production of printed materials and establish
consistent agency messaging
a. Develop and distribute annually an Office of
Communications Guidelines Manual indicating
policies and regulations for visual identity, public
relations and print publications.
Target Date
for
Completion
9/06
10/07
Responsible Person/ Group Status/Outcome
Public Relations and Graphics Supvr.
Graphics Supervisor
In Progress
Strategic Plan 2008-09 112