Strategic Plan 2008-2009 - Eastern Suffolk BOCES

Eastern Suffolk BOCES
Strategic Action Plan V.A: BOCES Communications Initiatives
required for each project, as well as the frequency associated with various job requests throughout the service year. Statistics will be
collected to measure the increase quantitative increase of communications activities.
No. of articles
appearing in
external
No. of external
TV programs
featuring
No. of articles
published on
the ESBOCES
No. of
articles
published in
No. of
articles
published in
Average no.
of monthly
external Web
No. of print
media items
produced
(i.e. catalogs,
calendars,
brochures, etc.)
Service
Year newspapers ESBOCES website Highlights Dialogue Site visitors
2004-05 55 NA 119 NA NA NA NA
2005-06 81 29 135 149 27 54,763 210**
2006-07 210* 12* 100* 202* 21* 66,920* 256**
2007-08
184
(as of March 2008)
9
(as of March 2008)
72
(as of March 2008)
99
(as of March 2008)
17
(as of March 2008) 81,700 259
*These figures do not reflect a full year. Figures marked with an asterisk (*) and appearing in rows for service-years before 2006-07 will remain incomplete as data for those years was
not collected until after the start of the service-year.
** These figures do not reflect a full year and include visual identity compliance reviews for print media.
Due to the Web Trends software upgrade and system compatibility issues, the 2004-05 average number of monthly external website visits cannot be reported at this time.
IMPLEMENTATION MEASURES:
Measures will be documented and published at least annually.
Increasing Awareness
• Surveys will be used to track increase in awareness, perception, and satisfaction within and outside the agency. The results
of two surveys fielded during the 2004-2005 school year were distributed to all administrative council members during the
same school year. Public perception of the agency and its cost-effectiveness were positive. Staff perception of the services
provided by the Communications Office was also favorable. Results concerning quantity and quality were also favorable.
During the 2008-2009 service-year the surveys will be administered again.
• ESBOCES component school district internal newspapers and the Editors of these newspapers were identified during the
2006-07 service-year. Beginning in the 2007-08 service-year, the Office of Communications will begin sending press
releases featuring student success stories to the school newspaper within the school districts the students reside. In
increasing communication with school districts, it is expected the school districts will feature more articles in their internal
newspapers about students enrolled in ESBOCES programs which in turn will increase student, parental and administrations’
awareness of ESBOCES programs.
• During the 2006-07 service-year publications requiring Spanish Language translation were identified. Additionally, a bilingual
Communications Program Assistant was hired to oversee the translation service.
Strategic Plan 2008-09 115