Undergraduate Catalog - University of Louisiana at Monroe

210 UNIVERSITY OF LOUISIANA MONROE 2012-2013 UNDERGRADUATE CATALOG
4056. MARINE FISH ECOLOGY. 3 cr. This course will explore the
ecology of coastal marine fishes emphasizing aspects of how fish
utilize coastal habitats and how environmental factors influence
the distribution, movement, growth, reproduction, abundance,
and interspecific interactions of fishes especially their early life
history stages. Prerequisites: 16 hours of biology or permission
of the instructor. Three weeks. LUMCON Summer course;
alternating years.
4061. COASTAL FIELD GEOLOGY. 3 cr. Sedimentary environments,
coastal processes, and environmental geological problems of the
Mississippi delta plain. Prerequisites: GEOL 1001, 1002, 1003,
1004; permission of instructor. Three weeks. LUMCON Summer
course; alternating years.
4071. SPECIAL TOPICS IN MARINE SCIENCE. 1-6 cr. Maximum
credit-6 hrs. Courses to be offered vary from year to year;
additional information available from department. Intensive field
study of a special topic in marine science at the Louisiana
Universities Marine Consortium. Prerequisites: 16 hours of
science courses including one upper level laboratory course.
4091. SPECIAL PROBLEMS IN MARINE SCIENCE. 1-6 cr. Directed
research and study at a coastal laboratory of the Louisiana
Universities Marine Consortium. By arrangement.
MARKETING
(MRKT)
Required for a major in Marketing: 3002, 3005, 3008,
3011, 4003, 4006, 4009; Marketing 4010 or 4011; three
hours of Marketing electives from Marketing 3004, 3007,
4001, 4010, 4011 or 4092; Management 4013—Total of
30 semester hours.
Required for a minor in Marketing: 3001, 3002, 3008,
4009; six hours of Marketing electives — Total of 18
semester hours.
For Undergraduates Only
3001. FUNDAMENTALS OF MARKETING. 3 cr. Marketing by the firm
in a competitive economy at the local, national, and international
level. Emphasis on the development, implementation, and control
of marketing strategies including market target identification and
the design of a marketing mix. Prerequisite: Junior standing. F,
Sp, Sum
3002. CONSUMER BEHAVIOR. 3 cr. A study of the contribution
of psychology, sociology, anthropology and other behavioral
sciences to marketing management. Prerequisite: Credit or
registration in MRKT 3001. F, Sum
3004. SALES MANAGEMENT. 3 cr. Organization of sales
departments; selecting; training, compensating, motivating,
and maintaining sales personnel; budgeting; distribution cost
analysis; special problems in managing an outside sales force.
Prerequisite: MRKT 3001. Sp
3005. PERSONAL SELLING. 3 cr. The fundamental principles of
selling; the economic problems connected with personal selling;
an analysis of the product and the market; the interview; and
building good will. Prerequisite: MRKT 3001. F, Sp, Sum
3007. RETAILING. 3 cr. Marketing to ultimate consumers. Operation
of a retail outlet; store organization, displays, location, layout,
purchasing, retail advertising, product analysis, personnel
management, store services, and operating controls.
Prerequisite: MRKT 3001. Sp
3008. MARKETING RESEARCH. 3 cr. Modern marketing research
techniques and their application by management to problems
involving marketing strategy development, implementation, and
control. Prerequisites: 3001; six hours of Marketing electives;
MATH 1016 or consent of instructor. F
3011. ADVERTISING AND SALES PROMOTION. 3 cr. The nonpersonal
promotion strategies of modern business.
Consideration of budgets, media, messages, and timing of
advertising effort. Prerequisite: MRKT 3001. F, Sp (Formerly
MRKT 407)
3030. ENTREPRENEURIAL MARKETING. 3 cr. Marketing during the
start up and growth stage of new ventures in a dynamic economy
at the local, national, and international level. Emphasis on the
application of marketing fundamentals in new growing ventures.
Prerequisite: junior standing. (Same as ENTR 3053)
4001. INTERNATIONAL. 3 cr. All phases of marketing as applied in an
international operation: research, marketing channels, promotion,
financing, pricing, licensing, organization requirements, and
methods of coordination. Prerequisite: MRKT 3001. F
4003. SERVICES MARKETING. 3 cr. Study of the special
characteristics of service enterprises and the development of
marketing strategies for such organizations. Prerequisites: MRKT
3001. Sp, Sum
4006. BUSINESS-TO-BUSINESS MARKETING. 3 cr. Strategies and
tactics used in marketing complex technologies and services to
industrial firms. Emphasis is given to value and vendor analysis
as key elements in business-to-business marketing. Prerequisite:
MRKT 3001. F
4009. MARKETING MANAGEMENT. 3 cr. Analysis of actual
business situations requiring decisions by marketing executives
in the marketing mix and environmental areas of marketing.
Prerequisites: Six hours of Marketing above MRKT 3001. Sp,
Sum
4010. PROFESSIONAL SELLING. 3 cr. An in-depth study of
professional selling. Emphasis is placed on negotiating skills,
customer relationship management, and general salesrelated
topics including sales automation, team selling, conflict
resolution, ethical issues, and time/territory management.
Prerequisites: MRKT 3001 and MRKT 3005. Sp
4011. INTEGRATED MARKETING CAMPAIGNS. 3 cr. The study of
integrated marketing communication campaign strategies used
by businesses and non-profit organizations. Students develop
advertisements, public relations releases, sales promotion tools,
and direct marketing pieces to coincide with their campaign plan.
Prerequisites: MRKT 3001 and MRKT 3011. F
4012. DIGITAL MARKETING. 3 cr. A study of digital marketing and
its role in e-commerce and marketing communications. Topics
include social networks, blogs, branding, online advertising, and
e-commerce. Prerequisite: 3001.
4092. TOPICS IN MARKETING. 3 cr. Specialized study of topics in
Marketing. Content varies. Prerequisite: MRKT 3001
MARRIAGE AND FAMILY THERAPY
(MAFT)
For Undergraduates Only
2010. DATING, MARRIAGE AND FAMILY RELATIONSHIPS. 3 cr.
The course will provide an interactional approach to the area of
interpersonal relationships found in courtship, marriage and family.
2050. SKILLS FOR MARRIAGE AND COUPLES. 3 cr. Designed to
provide students with information and skills to support enduring
and satisfying marriage and couples relationships.
3010. FOUNDATIONS OF MARRIAGE AND FAMILY THERAPY.
3 cr. This course is designed to provide students with an
understanding of marital and family interaction processes-the
patterns and dynamics of interactions with couples and families.
We will examine the challenges that people confront to achieve
effective relationships.