AIB 2012 Conference Proceedings - Academy of International ...

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responses toward the post-acquisition target. Chinese consumers demonstrate more negative attitudes toward
the post-acquisition target and lower intentions to repurchase products of the post-acquisition target when the
foreign acquirer comes from a high animosity-evoking country (Japan) than when it comes from a low
animosity-evoking country (Netherland). The reputation of local target has a negative effect on Chinese
consumers' responses toward the post-acquisition target. Such negative effect of local target reputation,
however, only emerges for the foreign acquirer from a high-animosity evoking country. Implications and
limitation of the findings are also discussed. (For more information, please contact: Chun-Ling Lee, National Sun
Yat-sen University, Taiwan: d934010005@student.nsysu.edu.tw)
Compromising Brands: Western Hotel Chains and Capitalism with Chinese Characteristics
Brian Hilton, Nottingham University Business School
Beadle Frederick, Nottingham University Business School
Wang Yi, Nottingham University Business School
This study explores the impact of Chinese business culture on the performance of multinational hotel brands in
China. This work is part of a larger research agenda and limits itself to producing grounded theory for later
exploration. The focus is the relationship between the franchisor and franchisee in branded hotel chains in
China. The research question posed was whether Western views on hotel management as specified in
franchises were affected by the Chinese context. Interviews were conducted with Western Hotel staff employed
in international hotels in a city of 7million. While each brand has a clear statement of its service standard this
was compromised by a mutual lack of interest in maintaining it y either franchisor or franchisee. If not corrected
longer term this could damage brands. An oversupply of rooms prompts owners to interfere in hotel
management as low profitability lowers the brand's value to them.. This raises issues for hotel franchising at
the margin in China. Global hotel brands cannot afford not to be there but our results suggest problems for
brand integrity (For more information, please contact: Brian Hilton, Nottingham University Business School,
China: brian.hilton@nottingham.edu.cn)
Understanding Cognitive Moral Development of Chinese Purchasing Professionals
Yi-Hui Ho, Chang Jung Christian University
Chieh-Yu Lin, Chang Jung Christian University
While doing business in China, many foreign companies are usually confronted with the problem about ethical
decision-making of Chinese purchasing professionals. Although considerable attention has been paid on
purchasing ethics, little attempt has been made on examining moral development of purchasing professionals in
emerging economies. This study applies a widely used instrument measuring moral development, the Defining
Issues Test, to analyze moral development of purchasing professionals in China. This paper proposes that
Chinese purchasing professionals focus more on the conventional level than on the post-conventional level of
moral development because they are influenced by Chinese culture. The study also investigates the influences
of age, gender, educational level, purchasing experiences, international experiences, management level,
company size, industry type, and material category on purchasing professionals' moral development. The
research findings will be helpful for international businesses to understand Chinese purchasing professionals'
perceptions of ethics in business negotiation occasions. (For more information, please contact: Chieh-Yu Lin,
Chang Jung Christian University, Taiwan: jylin@mail.cjcu.edu.tw)
The Impact of Relation-Specific Investments on Channel Relationship Performance - Focusing on Mediators
Yi Zheng, Nanjing University
Guocai Wang, NanJing University
Yanhui Zhao, Michigan State University
AIB 2012 Conference Proceedings
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