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AIB 2012 Conference Proceedings - Academy of International ...

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TUESDAY<br />

Session: 3.3.5 - Competitive<br />

Track: 11 - SMEs and Entrepreneurship<br />

Network Effects in <strong>International</strong>izing SMEs<br />

Presented On: July 3, <strong>2012</strong> - 13:00-14:15<br />

Chair: Patricia Mcdougall , Indiana University<br />

The Role <strong>of</strong> Organizational and Personal Networks in Exploring and Exploiting Opportunities in <strong>International</strong><br />

Markets<br />

Manuel Eberhard, Bond University<br />

Justin B. Craig, Bond University<br />

In a study <strong>of</strong> 1304 Australian manufacturing industry SMEs, we investigate the relationships among networking<br />

(i.e., inter-personal and inter-organisational networks), international market venturing (i.e., export intensity),<br />

and family ownership. We find evidence that (1) inter-personal networking and inter-organisational networking<br />

positively influence SME international market venturing, but this relationship is contingent on a time lag effect,<br />

and (2) family ownership negatively moderates the effect <strong>of</strong> inter-organisational networking on international<br />

market venturing. Implications for managerial practice and public policy are discussed. (For more information,<br />

please contact: Manuel Eberhard, Bond University, Australia: meberhar@bond.edu.au)<br />

Effectuation and Networking <strong>of</strong> <strong>International</strong>izing SMEs<br />

Tamara Galkina, Hanken School <strong>of</strong> Economics<br />

Sylvie Chetty, Massey University<br />

We explore previously discarded phenomena in the internationalization process literature, namely non-predictive<br />

logic <strong>of</strong> foreign market entry. We use effectuation theory as a new lens to examine how small and medium size<br />

enterprises (SMEs) network during their international expansion. We develop a conceptual framework by<br />

contrasting how the network concept is used in the revisited Uppsala model from the <strong>International</strong> Business<br />

literature and in effectuation theory from the entrepreneurship literature. This comparison shows that the<br />

underlying assumptions <strong>of</strong> the network concept relating to trust, risk, uncertainty and coordination are<br />

essentially different in these two streams <strong>of</strong> literature. Consequently, we identify how effectuation theory can<br />

capture the unintentional aspect <strong>of</strong> networking by internationalizing SMEs. Our research design is a multiplecase<br />

study approach. Our findings show how entrepreneurs network with all interested partners instead <strong>of</strong><br />

carefully selecting international partners according to pre-defined network goals. Entrepreneurs who network<br />

effectually enter markets wherever an opportunity emerges to commit to a network relation which will increase<br />

their means. Hence, the network relations determine which foreign markets the firm enters rather than vice<br />

versa. An implication for entrepreneurs in internationalizing firms is that their networks need not necessarily be<br />

planned, structured and coordinated. (For more information, please contact: Tamara Galkina, Hanken School <strong>of</strong><br />

Economics, Finland: tamara.galkina@hanken.fi)<br />

<strong>International</strong>ization <strong>of</strong> SMEs into Emerging Market Business Networks - Antecedents <strong>of</strong> the Network Entry Node<br />

Choice<br />

Susanne Sandberg, Linnaeus University<br />

As a result <strong>of</strong> the third wave <strong>of</strong> internationalization, Western SMEs have established themselves on a big scale in<br />

the emerging markets <strong>of</strong> the world which <strong>of</strong>fers a highly dissimilar institutional context. This paper aims to<br />

determine antecedents <strong>of</strong> the emerging market entry node, being the establishment point into the foreign<br />

business network, <strong>of</strong> 203 SMEs in Southern Sweden that entered the emerging markets <strong>of</strong> the Baltic States,<br />

<strong>AIB</strong> <strong>2012</strong> <strong>Conference</strong> <strong>Proceedings</strong><br />

Page 226

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