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AIB 2012 Conference Proceedings - Academy of International ...

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MONDAY<br />

Psychic Distance in 37 Years <strong>of</strong> IB Literature: Taking Stock and Setting the Course<br />

Anja Maria Schuster, Vienna University <strong>of</strong> Economics and Business<br />

Björn Ambos, Vienna University <strong>of</strong> Economics and Business<br />

Psychic distance has become a central concept in international business research. Despite its frequent use, its<br />

application to a variety <strong>of</strong> phenomena has produced inconsistent study results. We argue that part <strong>of</strong> this<br />

empirical ambiguity can be attributed to causal ambiguity and inconsistency. In order to better understand<br />

these issues, a systematic search and content analysis <strong>of</strong> published research on the psychic distance concept<br />

were performed. Covering major journals in the fields <strong>of</strong> international business, management, strategy and<br />

marketing, we identify 348 relevant academic contributions, outline the development <strong>of</strong> the concept and find<br />

evidence for its reification. Addressing the concept's controversial contribution to the literature so far, we <strong>of</strong>fer a<br />

theoretical advancement in regard to its conceptualization. We argue that future operationalizations will benefit<br />

from the inclusion <strong>of</strong> bilateral measurement which allows for the possibility <strong>of</strong> asymmetric psychic distances and<br />

its consequences. We propose a framework that captures the two dimensions <strong>of</strong> psychic distance asymmetry<br />

and highlight research areas that could benefit from its application. (For more information, please contact: Anja<br />

Maria Schuster, Vienna University <strong>of</strong> Economics and Business, Austria: anja.schuster@wu.ac.at)<br />

Session: 2.2.9 - Competitive<br />

Track: 10 - Economics, Finance and Accounting<br />

<strong>International</strong> Resource Allocation<br />

Presented On: July 2, <strong>2012</strong> - 10:45-12:00<br />

Chair: Abigail S. Hornstein, Wesleyan University<br />

Do Multinational Firms Shift Pr<strong>of</strong>its Out <strong>of</strong> China: Subsidiary-level Evidence<br />

Sea-Jin Chang, National University <strong>of</strong> Singapore<br />

Jaiho Chung, Korea University<br />

Jon Jungbien Moon, Korea University<br />

Using data on financial information for foreign subsidiaries operating in China from 2001 to 2007, this paper<br />

uses a novel approach to <strong>of</strong>fer evidence <strong>of</strong> income shifting at the subsidiary level and investigate how such<br />

income shifting is conditioned by three means at the subsidiary level: fixed asset investment, intangible asset<br />

investment, and capital structure. We find that multinational subsidiaries in China shifted pr<strong>of</strong>its to and from<br />

China depending on corporate tax rates and that the magnitudes <strong>of</strong> tax-motivated income shifting activities are<br />

larger among foreign subsidiaries possessing these three means. (For more information, please contact: Jon<br />

Jungbien Moon, Korea University, Korea, South: jonjmoon@korea.ac.kr)<br />

Geographic Scope under Conditions <strong>of</strong> Confined and Connected Change: The Case <strong>of</strong> Telefónica<br />

Rafael Lucea, George Washington University<br />

Luis Vives, ESADE Business School<br />

Traditional explanations <strong>of</strong> MNE geographic scope formation fit somewhat uncomfortably with recent empirical<br />

and theoretical work in IB that suggests (1) that wholesale (not just gradual) changes in MNE geographic scope<br />

may be more frequent than previously thought, and (2) that managers' responses to a world increasingly<br />

characterized by random, unpredictable change are more experimental and less optimizing in nature than<br />

assumed in most models <strong>of</strong> international expansion. In this paper we draw from studies portraying industries<br />

as dynamic networks, and from the literature on managerial cognition to provide a complementary explanation<br />

<strong>of</strong> the evolution <strong>of</strong> MNE geographic scope that reconciles the insights <strong>of</strong> traditional IB models with the questions<br />

raised by more recent studies in this field. We illustrate the proposed model through a detailed account <strong>of</strong> the<br />

<strong>AIB</strong> <strong>2012</strong> <strong>Conference</strong> <strong>Proceedings</strong><br />

Page 133

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