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AIB 2012 Conference Proceedings - Academy of International ...

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SUNDAY<br />

Emergence <strong>of</strong> Cultural Intelligence and Global Mindset Capital: A Multilevel Model<br />

Jase Ramsey, University <strong>of</strong> Alabama<br />

Amine Abi Aad, University <strong>of</strong> Alabama<br />

Virginia Drummond Abdala, Fundação Dom Cabral<br />

Livia Lopes Barakat, Fundação Dom Cabral<br />

This article <strong>of</strong>fers an application <strong>of</strong> recent work in multilevel research by applying it to two key constructs within<br />

the international management literature: Cultural intelligence (CQ) and the global mindset (GM). Using<br />

transformative learning and the resource based view theories; we discuss how an individual level CQ and GM<br />

can emerge to the unit level. This unit level capital is further examined in order to demonstrate how sustainable<br />

desirable unit level outcomes can be obtained by international organizations. Suggestions <strong>of</strong> which<br />

circumstances are ideal for the use <strong>of</strong> CQ and GM are provided along with an explanation <strong>of</strong> how they can be<br />

enhanced within the firm. (For more information, please contact: Jase Ramsey, University <strong>of</strong> Alabama, USA:<br />

jase@cba.ua.edu)<br />

Emotional Intelligence, Role Stress and Performance <strong>of</strong> Customer Service Staffs in Outsourcing Call Center<br />

Chia-Ying Lu, National Taiwan University<br />

Many firms rely on international or local call centers to address customer concerns about problems with a<br />

product or service and provide product information. While the call center is increasingly known as a valuable<br />

resource for firms in managing customer relationships, it has also developed a stressful work environment. The<br />

purpose <strong>of</strong> this study is to explore the mediating effect <strong>of</strong> role stress on the relationship between emotional<br />

intelligence and performance, and trying to understand how the customer service staff through the emotion<br />

regulation mechanism to change their perception <strong>of</strong> the role stress, thereby affecting the performance. 370<br />

questionnaires were used to survey customer service staffs <strong>of</strong> two call centers. One is an international call<br />

center and the other is a local call center in Taiwan. The results show that the emotional intelligence negatively<br />

influences role stress. While it positively influences service performance and doesn't significantly impact job<br />

performance. Furthermore, role stress negatively influences on service performance and doesn't significantly<br />

impact job performance. In lastly, emotional intelligence positively influences service performance through role<br />

stress. As a result, this study suggested that call centers emphasize on emotional intelligence and stress<br />

resistance <strong>of</strong> employees. (For more information, please contact: Chia-Ying Lu, National Taiwan University,<br />

Taiwan: d94724004@ntu.edu.tw)<br />

Session: 1.5.14 - Interactive<br />

Track: 4 - Strategy, Alliances, and Competitiveness<br />

Managing Alliance Partners and Portfolios<br />

Presented On: July 1, <strong>2012</strong> - 16:15-17:30<br />

Chair: James Woodley, Ramapo College<br />

When Do Alliance Portfolio Resources Matter The Effect <strong>of</strong> a Firm's Market Experience<br />

Seong-Young Kim, EMLYON Business School<br />

Bernard Forgues, EMLYON Business School<br />

This study investigates how diversity <strong>of</strong> alliance portfolio resources and firm's characteristics influence firm<br />

performance. Although firms are expected to benefit from increasing diversity <strong>of</strong> alliance portfolio resources, the<br />

performance effects could vary with types <strong>of</strong> diversity <strong>of</strong> alliance portfolio resources. Further, performance<br />

effects may depend on a focal firm's characteristics. By analyzing a sample <strong>of</strong> multinational semiconductor<br />

firms, we show that diversity <strong>of</strong> alliance functions positively affects firm's market performance, while high<br />

diversity <strong>of</strong> technological and positional resources has a negative effect on firm performance. However, this<br />

<strong>AIB</strong> <strong>2012</strong> <strong>Conference</strong> <strong>Proceedings</strong><br />

Page 96

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