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AIB 2012 Conference Proceedings - Academy of International ...

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TUESDAY<br />

the various individual and simultaneous links among brokerage, innovation and knowledge outflows. In this<br />

way, we decompose some <strong>of</strong> the ways in which brokerage simultaneously affects knowledge outflows and<br />

innovation to map out the private and common benefits <strong>of</strong> brokering within the MNE network. We find that<br />

brokerage is indeed positively related to innovation but negatively to knowledge outflows, given also that, as<br />

expected, innovation is positively related to outflows. The reason that existing literature has ignored the<br />

knowledge outflow patterns <strong>of</strong> the broker, and as such its value-added to the network, may be that the total<br />

effect <strong>of</strong> knowledge outflow is indeed positive, although the direct effect <strong>of</strong> brokerage on knowledge outflow is<br />

negative. (For more information, please contact: Lisa Katarina Gaerber, Copenhagen Business School, Denmark:<br />

lg.smg@cbs.dk)<br />

Session: 3.3.7 - Competitive<br />

Track: 1 - Institutions, Governance, and CSR<br />

Social Movements and <strong>International</strong> Business<br />

Presented On: July 3, <strong>2012</strong> - 13:00-14:15<br />

Chair: Andrew Spicer, University <strong>of</strong> South Carolina<br />

Torts and Tickers: The Impact <strong>of</strong> Human Rights Lawsuits on Multinational Stock Performance<br />

David Adam Wernick, Florida <strong>International</strong> University<br />

William Schneper, Florida <strong>International</strong> University<br />

Activist groups have filed dozens <strong>of</strong> civil lawsuits in U.S. federal courts against multinational enterprises in<br />

recent years over alleged human rights abuses in developing countries, many in Latin America. Multinational<br />

business leaders complain that these lawsuits add to their cost <strong>of</strong> doing business and hamper their global<br />

competiveness. Anecdotal evidence suggests that their concerns may be justified. But does the empirical<br />

evidence bear this out To answer this question we conducted an event study <strong>of</strong> lawsuits filed against<br />

multinational enterprises between 1993 and 2010 under the U.S. Alien Tort Statute, a law that gives U.S.<br />

federal courts extraterritorial jurisdiction for cases involving allegations <strong>of</strong> serious <strong>of</strong>fenses committed against<br />

foreign citizens. Our analysis shows that target firms experienced a significant decline in share price upon filing<br />

and that both industry and nature <strong>of</strong> the lawsuit had a significant and negative relationship to shareholder<br />

wealth. We <strong>of</strong>fer conclusions and implications for practice. (For more information, please contact: David Adam<br />

Wernick, Florida <strong>International</strong> University, USA: wernick@gmail.com)<br />

Pr<strong>of</strong>its and Prophets: The Religious Determination <strong>of</strong> Corporate Legitimacy<br />

Matthew C. Mitchell, Drake University<br />

The broad and complex relationship between religion and global businesses is investigated using the theoretical<br />

lens <strong>of</strong> institutional theory and qualitative methodological techniques <strong>of</strong> cultural analysis <strong>of</strong> discourse.<br />

Specifically, I examine the relationship between the corporation and the religio-institutional environments in<br />

which they transact by mapping the cognitive schematic elements <strong>of</strong> religious actors in three countries: Egypt<br />

(Islam), Israel (Judaism), and Sweden (Secular Humanism). Semi-structured participant interviews <strong>of</strong> 78<br />

religious clerics and business executives are used to generate and analyze a focused discursive corpus. The<br />

result <strong>of</strong> this analysis is (1) a thick description <strong>of</strong> the cognitive and discursive relationship between religion and<br />

business for each national environment, (2) an identification <strong>of</strong> critical constructs and themes in the religious<br />

cognition <strong>of</strong> corporate legitimacy, and (3) proposed maps for the normative evaluation <strong>of</strong> corporate legitimacy<br />

in each national context (the Egyptian case is highlighted in this paper). (For more information, please contact:<br />

Matthew C. Mitchell, Drake University, USA: matthew.mitchell@drake.edu)<br />

<strong>AIB</strong> <strong>2012</strong> <strong>Conference</strong> <strong>Proceedings</strong><br />

Page 229

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