AIB 2012 Conference Proceedings - Academy of International ...

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ownership as a signal of safety and security in an otherwise turbulent market environment. We test our
argument about the positive, trust-producing functions of state-owned enterprises using a survey of over 2,400
Russian individuals about their preferences of where to deposit their savings: in the Russian state bank, in a
private bank or in no bank at all. We find that the antecedents and consequences of individual-level trust in
state ownership differ from the antecedents and consequences of trust in state regulation, supporting the
proposition that state ownership represents an independent mechanism by which institutional-based trust is
produced. (For more information, please contact: Andrew Spicer, University of South Carolina, USA:
aspicer@moore.sc.edu)
Interaction between MNCs, Political Units and NGOs - The Case of Ericsson's CSR Strategy in Latin America
Cecilia Pahlberg, Uppsala University
Anna Ljung, Uppsala University
Relationships between firms, governments and NGO's have in recent years attained increased interest. Not least
when it comes to activities in emerging markets, interaction among these counterparts become vital. Applying a
business network perspective, this paper will focus on how a multinational company (Eriksson) interact with
political counterparts, NGOs and other firms when it comes to their CSR strategy. Given the importance of
emerging markets in the world economy today, and the lack of focus on Latin America in emerging economy
studies, Ericsson's subsidiaries in the emerging economies Argentina and Brazil are chosen as study objects.
Differences between the networks in the two countries are discussed and the cases point to the importance of
including relationships with both business and non-business actors in the analysis in order to understand the
development of the firm's CSR strategy. (For more information, please contact: Cecilia Pahlberg, Uppsala
University, Sweden: cecilia.pahlberg@fek.uu.se)
Session: 2.4.7 - Competitive
Track: 10 - Economics, Finance and Accounting
Exporting, Importing and Firm Strategy
Presented On: July 2, 2012 - 14:30-15:45
Chair: Jen Baggs, University of Victoria
Exporting and Productivity: The Effects of Multi-market and Multi-product Export Entry
Priit Vahter, University of Birmingham
Jaan Masso, University of Tartu
Empirical studies on the micro-level effects of exporting on productivity pay usually little attention to the
potentially heterogeneous effects of the different modes of export market entry. We show that the early stage
entry into several export markets or with several products leads to higher growth in productivity, compared with
entry into only one foreign market or with only one product. This implies significant benefits from
experimentation with different markets and different products. Our analysis is based on detailed export data
from full population of firms in Estonia, disaggregated for each firm by export markets and individual products.
(For more information, please contact: Priit Vahter, University of Birmingham, United Kingdom:
p.vahter@bham.ac.uk)
Does Finance Play a Role in Exporting for Indian Service Firms
Sandra Lancheros, Aston Business School
Pelin Demirel, Nottingham University Business School
AIB 2012 Conference Proceedings
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