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AIB 2012 Conference Proceedings - Academy of International ...

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TUESDAY<br />

How Does Structural Position Impact Subsidiaries' Knowledge Development and Reverse Knowledge Transfer<br />

Zhaleh Najafi Tavani, University <strong>of</strong> Leeds<br />

Rudolf Sinkovics, University <strong>of</strong> Manchester<br />

Tamer Cavusgil, Georgia State University<br />

Employing the well established dimensions <strong>of</strong> external embeddedness and subsidiary-parent firm<br />

embeddedness, a four quadrant framework <strong>of</strong> subsidiary structural position, Partner, Fencesitter, Receptive, and<br />

Detached subsidiaries, was developed. Variation within the four groups <strong>of</strong> subsidiaries is then analysed in terms<br />

<strong>of</strong> knowledge development and reverse knowledge transfer. Results from 184 subsidiaries operating in<br />

Knowledge Intensive Business Service (KIBS) sectors in the United Kingdom indicate significant inter-group<br />

differences in terms <strong>of</strong> knowledge development and reverse knowledge transfer. Moreover, the empirical data<br />

show that, while high degree <strong>of</strong> external embeddedness is the pivotal element <strong>of</strong> subsidiary knowledge<br />

development, high level <strong>of</strong> subsidiary-parent firm embeddedness is the main determinant <strong>of</strong> reverse knowledge<br />

transfer. (For more information, please contact: Zhaleh Najafi Tavani, University <strong>of</strong> Leeds, United Kingdom:<br />

z.najafitavani@leeds.ac.uk)<br />

Knowledge Co-Creation across National Boundaries: Trends and Firms' Strategies<br />

Wan-Ting Su, National Tsing Hua University<br />

Bou-Wen Lin, National Tsing Hua University<br />

In the era <strong>of</strong> global knowledge economy, knowledge creation has noticeably thrived across the national<br />

boundaries; it plays an increasingly important role in the open innovation paradigm. What are patterns and<br />

characteristics <strong>of</strong> knowledge that is co-created across national boundaries How is it different from knowledge<br />

created within the border How is co-created knowledge used by companies How is internationalization related<br />

to firms' strategies <strong>of</strong> knowledge co-creation In spite <strong>of</strong> their central importance to the theory and practice <strong>of</strong><br />

knowledge management, these questions have not been discussed. Our paper identifies a patent whose<br />

initiative owners are from different countries as an indicator <strong>of</strong> knowledge co-created across national boundaries<br />

and shows the trends <strong>of</strong> cross-border knowledge by using the longitudinal patent data analysis over 30 years.<br />

Our results show that knowledge co-created across borders displays higher value and there exists heterogeneity<br />

<strong>of</strong> knowledge co-creation patterns in Triad regions. In order to enter global markets, to discern trends in local<br />

markets, to tap into the local knowledge and to access further sources <strong>of</strong> new technology, firms can use<br />

mechanisms for co-creating knowledge with local firms. (For more information, please contact: Wan-Ting Su,<br />

National Tsing Hua University, Taiwan: szlin0831@gmail.com)<br />

TMT Identification, Knowledge Creation, and <strong>International</strong> Joint Venture Performance: Does National Diversity<br />

Matter<br />

Bi-Juan Zhong, Ohio State University<br />

Yaping Gong, Hong Kong University <strong>of</strong> Science and Technology<br />

Oded Shenkar, Ohio State University<br />

Yadong Luo, University <strong>of</strong> Miami<br />

The literature about the role <strong>of</strong> organizational identification on knowledge creation in teams has mixed findings.<br />

This study proposes that team national diversity constitutes an important condition to curtail the potential<br />

drawbacks <strong>of</strong> a team's superordinate identification. We proposed that knowledge creation potential in<br />

multinational teams will be best achieved when national diversity and superordinate identification are<br />

acknowledged and promoted simultaneously. Using data from 185 top management teams <strong>of</strong> international joint<br />

ventures (IJVs), we found our model supported. TMT IJV identification was positively related to IJV<br />

performance via increased knowledge creation and this benefit was realized only when TMT national diversity<br />

was high. (For more information, please contact: Bi-Juan Zhong, Ohio State University, USA:<br />

zhong_40@fisher.osu.edu)<br />

<strong>AIB</strong> <strong>2012</strong> <strong>Conference</strong> <strong>Proceedings</strong><br />

Page 191

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