AIB 2012 Conference Proceedings - Academy of International ...

TUESDAY
source inputs from abroad, tend to show higher expansion (but also retraction) speed. Although higher
expansion speed negatively influences export performance, firms with higher export intensity can mitigate this
negative influence. (For more information, please contact: Dirk Michael Boehe, Insper Institute of Education and
Research, Brazil: dirkmb@insper.edu.br)
Internationalisation as Market-Making: An Overlooked Concept in International Business
Peter William Lamb, La Trobe University
We contend market making as a concept and market making activities has been overlooked in IB and firm
internationalisation enquiry. We explore the notion of market making by examining the process of small firm
internationalisation and the internationalisation practices of their owner-managers. From our interpretive and
phenomenographic study of small internationalising Australian wineries, we reveal an internationalisation
activity cycle which represents and illustrates how they actually overcome obstacles to trade in establishing a
footprint in international markets over time. We argue the internationalisation activity cycle to be a process of
market making. As a consequence, we provide a comprehensive and nuanced explanation of how ownermanagers
of small firms practise firm internationalisation. (For more information, please contact: Peter William
Lamb, La Trobe University, Australia: p.lamb@latrobe.edu.au)
An Integrative Model of Internationalization Strategies: The Corporate Entrepreneurship - Institutional
Environment - Regulatory Focus (EIR) Framework
Xin Li, Copenhagen Business School
Jens Gammelgaard, Copenhagen Business School
This paper critically reviews the ownership, location, and internalization (OLI) model, and the Uppsala
internationalization process (UIP) framework. Both the OLI model and the UIP model ignore to incorporate the
insights of each other and fail to include corporate entrepreneurship in their analyses. We argue that regulatory
focus theory can unify the managerial choice of internationalization between internalization and networking. In
addition, host country institutions affect this managerial choice with regard to internationalization. Thus, we
suggest that the inclusion of concepts such as corporate entrepreneurship, institutional environment, and
regulatory focus in an integrated framework helps to explain firm internationalization. (For more information,
please contact: Xin Li, Copenhagen Business School, Denmark: xl.int@cbs.dk)
Internationalization Speed, Firm Performance and the Moderating Role of International Diversity
Kuei-Yang Cheng, National Taiwan University
An appropriate internationalization strategy has been recognized as a determinant of firm success. A number of
studies have tested the relationships between internationalization and firm financial performance, yet studies of
internationalization speed are relatively few and our knowledge of its consequences is limited. Moreover, it
largely overlooks the interaction effects of diversity and international expansion speed on firm profitability. This
research distinguishes the direct and indirect impacts of international expansion speed on firm performance.
Panel data on 656 publicly held firms in Taiwan confirms the differing influences of international expansion
speed on firm profitability. Results indicate that there is an inverted U-shaped relationship between
internationalization speed and firms performance. In addition, multinational and product diversity negatively
moderate the impacts of internationalization speed on firm performance. This study develops causal logic for
internationalization process influence on firm profitability. A proposed theoretical framework analysis provides
insights into the interaction relationships of diversity and international expansion speed in this research, offering
better understanding of the role of internationalization speed in internationalization process. (For more
information, please contact: Kuei-Yang Cheng, National Taiwan University, Taiwan: d94724015@ntu.edu.tw)
AIB 2012 Conference Proceedings
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