AIB 2012 Conference Proceedings - Academy of International ...

MONDAY
Exporting and Product Innovation of Chinese Firms:The Contingent Role of Institutional Development and
Foreign Competitor Intensity
Alex Xin Chen, University of Hong Kong
Kevin Zheng Zhou, University of Hong Kong
Drawing on organizational learning perspective, we examine the curvilinear relationship between exporting and
product innovation. The results of a survey of 262 Chinese exporters show that exporting has an inverted U-
shaped relationship with product innovation. That is, a moderate level of exporting has the strongest effect on
innovation, whereas a high level of exporting is inhibitive to innovation. Moreover, the inverted U-shaped effect
is more prominent when institution environment is better developed and foreign competitor intensity is high.
Our findings provide a more nuanced understanding of exporting and suggest a contingent view of exporting on
product innovation. (For more information, please contact: Alex Xin Chen, University of Hong Kong, Hong Kong,
SAR-PRC: alexchen@hku.hk)
Learning by Trading: Trade Vertical Specialization and International Technology Trade
Szu-Wei Yen, WuFeng University
Chun-Chen Huang, Asia University
This paper examines the relationships between trade vertical specialization and the international technology
trade. The OECD proposed using the technology balance of payments to measure relationships between the
technology imports and exports of a nation. In order to address the problem of such an index underestimating
the contribution of technology imports to technology exports, this study attempts to construct an empirical
model that measures this by considering the effects of interindustry diffusion, in order to estimate more
precisely the level of change in industrial technology under international technical trade. Another objective of
this paper is to measure vertical specialization levels and trends in the manufacturing industry, and to examine
the relationship between international trade in vertical specialization and the contribution of technology imports
to technology exports. Using longitudinal data and input–output tables from 1994 to 2002 for Taiwan's
manufacturing industry, the empirical results reveal a strong relationship between international trade with
vertical specialization and the contribution of technology imports to technology exports. (For more information,
please contact: Szu-Wei Yen, WuFeng University, Taiwan: sword@wfu.edu.tw)
Session: 2.3.14 - Interactive
Track: 2 - Marketing and Supply Chain
Market Entry, Relationships and Ethics
Presented On: July 2, 2012 - 13:00-14:15
Chair: Hongzhi Gao, Victoria University of Wellington
International Marketing Channels for Brazilian Beef: Comparison between Russia and the United Kingdom
Karim Marini Thomé, University of Brasilia
Luciana Marques Vieira, Unisinos
Antonio Carlos dos Santos, Federal University of Lavras
This paper compares international marketing channels for Brazilian beef in two different markets: Russia and
the United Kingdom. The study is a multiple case study with qualitative variables where data were obtained
through semi-structured interviews Brazilian meatpacking and the retailers and distribution agents in the
Russian and British markets. The results show that the model hereby developed allowed to understand the
AIB 2012 Conference Proceedings
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