AIB 2012 Conference Proceedings - Academy of International ...

TUESDAY
effect of perceived environmental regulation on managerial decision to adopt environmental responsiveness
strategy, using data from the chemical sector in Jordan. (For more information, please contact: Yousef Eiadat,
University College Dublin, USA: yousef.husein@ucd.ie)
The Role of Environmental Proactivity in the Relationship between Consumer Ethnocentrism and Foreign
Company Identification
Yung-Hwal Park, Saint Louis University
Morris Kalliny, Saint Louis University
A large body of research has explored the relationship between consumer ethnocentrism and local consumers'
attitude toward foreign goods, but there has been little research examining how consumer ethnocentrism
interacts with foreign company's eco-friendly practices. This study explores whether the foreign company's
environmental proactivity can mitigate the severity of local consumers' bias against the company by appealing
to their aspiration to enhance their self-image through identification with an environmentally responsible
company. This study also examines the roles of three situational factors upon which the effect of the foreign
company's environmental proactivity is contingent. (For more information, please contact: Yung-Hwal Park,
Saint Louis University, USA: ypark9@slu.edu)
The Impact of Stakeholder Management and Sustainability Practices: Evidence of Domestic and International
Operations of Brazilian Multinationals
Flavia M. Alvim, Fundação Dom Cabral
Livia Lopes Barakat, Fundação Dom Cabral
Heiko H. Spitzeck, Fundação Dom Cabral
Sherban Leonardo Cretoiu, Fundação Dom Cabral
Isabelle C. Neves, Fundação Dom Cabral
This quantitative paper compares stakeholder management and sustainability practices of Brazilian
multinationals applied at home and abroad. Valid responses have been collected from 49 firms, from a
population of 78, by a questionnaire sent via e-mail. Results indicate that the surveyed firms take an
instrumental stakeholder approach favoring primary over secondary stakeholders, and engage more intensively
with stakeholders at home than abroad. On the other hand, stakeholder management may be considered an
effective mechanism for increasing sustainability of multinationals abroad. Engagement with local communities,
NGOs, and activists has fostered firms to adopt sustainability practices abroad, but not at home. Local
communities were found to have a significant impact abroad on the formalization of practices and also on the
adoption of environmental and social practices, while the effect of NGOs and activists was found only on the
adoption of environmental practices. The study also finds probable evidence that companies associate
sustainability with benefits related to risk minimization over opportunity identification, such as improved
stakeholder relations and reputational gains. (For more information, please contact: Flavia M. Alvim, Fundação
Dom Cabral, Brazil: flavia.alvim@fdc.org.br)
Green Firm Specific Advantages for Enhancing Environmental and Economic Performance
Nitish Singh, Saint Louis University
Carri R. Tolmie, Saint Louis University
Yung-Hwal Park, Saint Louis University
Several studies have explored the link between environmental and economic performance but strategic insights
into how firm capabilities and resources can drive both environmental and economic performance
simultaneously are lacking. This study uses a combination of content analysis method and case study approach
to analyze how firms can leverage their green firm-specific resources and capabilities to achieve both
environmental and economic performance. The project is expected to yield rich cross-industry and cross-country
AIB 2012 Conference Proceedings
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