AIB 2012 Conference Proceedings - Academy of International ...

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education is and how to take more personal responsibility for their own professional development. (For more
information, please contact: Anne Marie Zwerg-Villegas, Universidad EAFIT, Colombia: azwerg@eafit.edu.co)
Building Bridges to "Knowhere": Arts-based Pedagogy in Management Education
David Trott, I-Shou University
In a Taiwan-based international business administration program, students from Haiti, Holland, Hong Kong,
India, Indonesia, Malaysia, Mongolia, Taiwan, Thailand, Turkmenistan, USA, and Vietnam created original
artwork as metaphors for business management concepts. Students were able to widen their capacity to make
sense, deepen their knowledge of core course content and engage in extemporaneous English speaking through
their interpretation of original creations of 3D art work or 2D black-and-white photos. A comparison group of
19 USA non-traditional students also participated in the study. In total, responses by 105 students to a 22-item
survey indicated that learning outcomes were met in a fulsome, creative, innovative and meaningful fashion
with a level of engagement perceived as substantially deeper than traditional methods/assessments. Art-asmetaphor
provides an enriching complementary approach to ways of knowing, making sense, and offers an
innovative way to facilitate verbal expression in a foreign language. This paper reviews the results of a twoyear
study and further contributes to a growing rationale to include arts-based pedagogy in management
education as a proven classroom teaching methodology (For more information, please contact: David Trott, I-
Shou University, Taiwan: davidt@isu.edu.tw)
The Aracruz Simulation: Developing Stakeholder Dialogue Skills for an Emerging Economy Context
Joyce Osland, San Jose State University
Asbjorn Osland, San Jose State University
Carol Reade, San Jose State University
Emerging economies present increasing opportunity for business expansion. International business (IB)
students therefore need to become better aware of the socio-political challenges that may arise in emerging
economy contexts such as poverty and civil unrest, and to gain capacity for fruitfully engaging in dialogue with
diverse stakeholder groups. The Aracruz Simulation is an experiential learning exercise that can be used in the
IB classroom. It is based on an actual case of the Brazilian pulp company, Aracruz Celulose, and involves a land
rights controversy with indigenous and landless people, the community, a government agency that advocates
for indigenous people, and NGOs protesting against the company. This pedagogical tool helps students to
develop stakeholder dialogue skills that are critical for global managers and leaders. (For more information,
please contact: Carol Reade, San Jose State University, USA: carol.reade@sjsu.edu)
IT meet "IB": The Why and How of Injecting Culture into "IT" courses
Mikelle A. Calhoun, Georgia Southern University
Akhadian S. Harnowo, Georgia Southern University
Toward the end of the twentieth century, technological innovations fueled globalization, reshaped business
practices and focused pedagogical and empirical attention on information technology ("IT"), and the emergent
topic of global supply chain management ("GSCM"). While at first limited to one firm in one country, IT
facilitated international expansion. IT systems soon spanned borders and not long thereafter, through
incorporation in GSCM systems, spanned different firms from different host countries. The cultural contexts of
IT systems increased in complexity. IT systems could be developed in one country for use by one or more firms
operating across a network of different countries. As academic work caught up to international firms' IT use,
studies revealed that culture influenced a range of IT concerns – from development to outcome.
Notwithstanding a growing literature highlighting the significance of culture and cultural differences for
understanding IT issues, review of IT curricula evidences a lack of attention to culture, cultural literacy and
related social issues. The purpose of this paper is to present the argument for expanding IB into IT programs of
AIB 2012 Conference Proceedings
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