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AIB 2012 Conference Proceedings - Academy of International ...

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SUNDAY<br />

Panelists:<br />

Nicholas Robinson, North Island College<br />

Miroslaw Jarosinski, Warsaw School <strong>of</strong> Economics<br />

Michel Librowicz, Université du Québec à Montréal<br />

In this presentation we discuss the use <strong>of</strong> course-based export/import projects as an instructional device. In<br />

such projects students investigate and report on export opportunities for real businesses as a major assignment<br />

in a course. We give suggestions for recruiting suitable businesses, minimizing free rider problems in student<br />

groups, and managing the relationship and communication among the project participants (businesses,<br />

educational institutions, and students). Our recommendations are based on our experience with the<br />

Interparse Project (<strong>International</strong> Trade Education in Partnership with Small and Medium Sized Enterprises) in<br />

which a consortium comprised <strong>of</strong> 3 European and 3 Canadian institutions exchanged 65 students and<br />

investigated export opportunities for 31 businesses between October 2007 and July 2011. (For more<br />

information, please contact: Nicholas Robinson, North Island College, Canada: nick.robinson@nic.bc.ca)<br />

Session: 1.5.11 - Interactive<br />

Track: 6 - Innovation and Knowledge Mgmt.<br />

Subsidiary Innovation Strategies<br />

Presented On: July 1, <strong>2012</strong> - 16:15-17:30<br />

Chair: Florian Täube, EBS Business School<br />

Subsidiary Strategic Types and Functional Activities: The Importance <strong>of</strong> Knowledge in the Multinational's<br />

Differentiated Network<br />

Odile E. M. Janne, University <strong>of</strong> London-Birkbeck<br />

Paz Estrella Tolentino, Birkbeck, University <strong>of</strong> London<br />

Pi-Chi Chen, Birkbeck, University <strong>of</strong> London<br />

This paper explores the increasing significance <strong>of</strong> knowledge creation and exploitation in the differentiation <strong>of</strong><br />

strategic roles <strong>of</strong> foreign subsidiaries and functional units within the differentiated network <strong>of</strong> the multinational<br />

corporation (MNC). Developing a knowledge-augmented integration-responsiveness (IR) framework the paper<br />

argues for a more explicit recognition <strong>of</strong> organisational learning and innovation processes within the MNC as<br />

core to the analysis <strong>of</strong> differentiation, interdependencies and evolution <strong>of</strong> subsidiary types and functional units.<br />

Empirical results, in the context <strong>of</strong> foreign subsidiaries and functional units <strong>of</strong> leading American MNCs in<br />

Taiwan's IT industry, shows the increasing relevance and differentiation <strong>of</strong> knowledge transfers across foreign<br />

subsidiaries and different kinds <strong>of</strong> functional activities. However, the composition and knowledge characteristics<br />

<strong>of</strong> different functional activities in each subsidiary strategy type require a more specific and detailed analysis<br />

that may reflect the particular features <strong>of</strong> this empirical study. This then points to directions <strong>of</strong> research fruitful<br />

for reconciling organisational issues discussed in the international business literature with the resource-based<br />

literature on the creation and transfer <strong>of</strong> knowledge within the MNC. (For more information, please contact:<br />

Odile E. M. Janne, University <strong>of</strong> London-Birkbeck, United Kingdom: o.janne@bbk.ac.uk)<br />

Evolution <strong>of</strong> Innovation Networks across Geographical and Organizational Boundaries: A Study <strong>of</strong> Subsidiaries<br />

within Bangalore IT Cluster<br />

Amit Karna, EBS Business School<br />

Petra Sonderegger, Independent Researcher<br />

Florian Täube, EBS Business School<br />

<strong>AIB</strong> <strong>2012</strong> <strong>Conference</strong> <strong>Proceedings</strong><br />

Page 90

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