AIB 2012 Conference Proceedings - Academy of International ...

SUNDAY
capability, marketing capability and invested capital have a statistically significant positive impact on sales
growth, profit growth, market share growth, and performance of subsidiaries. Third, we find that asset
exploitation FDI is the dominant FDI motives of British MNEs in South East Asia (97%) whereas strategic asset
seeking accounts for only 3%. These subsidiaries generate on average 95% of total sales from the Asia Pacific
region and 91% of total sales from external customers. These findings have important implications for
subsidiary strategy and managerial practice. (For more information, please contact: Quyen T.K Nguyen,
University of Reading, United Kingdom: t.k.q.nguyen@pgr.reading.ac.uk)
Innovations as Drivers of Headquarters' Attention Allocation and the Orchestration of Transfer Projects
Henrik Dellestrand, Uppsala University
This paper analyzes headquarters' attention allocation within multinational enterprises in terms of involvement
in subsidiary innovation transfer projects. It argues that the innovation attributes of complexity, codifiability,
and perceived importance influence headquarters' decision to involve itself in innovation transfer projects. This
extends the attention-based and knowledge-based views by emphasizing headquarters' role in innovation
transfers in a model tested on a sample of 169 innovation transfer projects. The results indicate that gaining
headquarters' involvement and attention during transfers is contingent on the innovations being complex and
the subsidiary classifying the innovations as important. By involving itself in transfer projects, headquarters
actively orchestrates innovations with specific attributes within the multinational enterprise and thereby also
allocates its attention to selected innovation transfer projects within the organization. This study contributes to
the understanding of when headquarters considers specific transfer projects interesting, thus attracting its
strategic support. This explains attention allocation determinants and precursors to innovation orchestration in
networked organizations. (For more information, please contact: Henrik Dellestrand, Uppsala University,
Sweden: henrik.dellestrand@fek.uu.se)
Session: 1.5.6 - Competitive
Track: 9 - Cross-cultural Management and HRM
Societal Level Culture: When and How it Matters
Presented On: July 1, 2012 - 16:15-17:30
Chair: Paul Brewer, University of Queensland
The Hard or the Soft: The Ethics of Getting Ahead at Work across Asia
Charlotte M. Karam , American University of Beirut
David A. Ralston, Florida International University
Carolyn P. Egri, Simon Fraser University
Arif Butt, Lahore University of Management Sciences
Narasimhan Srinivasan, University of Connecticut
Ping Ping Fu, Chinese University of Hong Kong
Chay-Hoon Lee, Keppel Offshore & Marine
Yong-lin Moon, Seoul National University
Yongjuan Li, Chinese Academy of Sciences
Mahfooz Ansari, University of Lethbridge
Min-Hsun Kuo, National Central University
Hung Vu Thanh, National Economics University
Andre Pekerti, University of Queensland
Philip Hallinger, Hong Kong Institute of Education
Yongqing Fang, University of Canberra
Ho-Beng Chia, National University of Singapore
AIB 2012 Conference Proceedings
Page 83