AIB 2012 Conference Proceedings - Academy of International ...

TUESDAY
Session: 3.2.12 - Interactive
Track: 13 – Teaching IB
Focusing on the Student Experience in IB Courses
Presented On: July 3, 2012 - 10:45-12:00
Chair: Anshu Arora, Savannah State University
A Click, A Clip, and a World Apart: Cultural Influences on Multimedia Use in the Business Classroom
Amanda E.K. Budde-Sung, University of Sydney
Anthony Fee, University of Sydney
Many studies have indicated that Generation Y is more multimedia oriented than were previous generations of
students, and it is generally agreed that students from Generation Y prefer multimedia tools in the classroom.
However, culture can strongly influence learning styles, and the influence of culture on learning preference has
not been tested with this cohort. This quantitative study therefore considers how culture impacts the
preferences of students regarding multimedia use in the classroom. Culture emerges as a significant influence
on students' perceptions of the use of multimedia tools, with students from lower power distance and higher
humane oriented cultures expressing greater preference for these types of tools. Implications of these findings
are discussed. (For more information, please contact: Amanda E.K. Budde-Sung, University of Sydney, Australia:
a.budde@econ.usyd.edu.au)
Empowering Students through Self Directed Collaborative Learning (SDCL)
Shankar Chelliah, Universiti Sains Malaysia
When the faculty introduces a new subject called Internationalization of New Ventures, the biggest challenge
was finding the appropriate text book to teach the subject. In fact, the given subject has three major elements -
entrepreneurship, new venture establishment, and internationalization of the new venture. Therefore, a new
way of teaching the subject was mooted in 2009 using a self directed, collaborative and institutional learning
modes. Lectures are delivered by the author of this paper. Whereas the tutorials are conducted by the students
using the self directed collaborative learning (SDCL) mechanism. It is a profound group learning process in a
shared-membership mode. SDCL will emphasize on learning, usually in small, face-to-face groups, to use the
different strengths and expertise of the students to accomplish the learning objectives of this subject. After the
data collection and analysis completes, SDCL functions to schedule the groups to present during the tutorials.
The writings are converted and archived into case study books and will be used in the subsequent semesters as
references. The private sponsors usually select the best report based on some predetermined criteria on
applicability to award the winners. (For more information, please contact: Shankar Chelliah, Universiti Sains
Malaysia, Malaysia: shankar@usm.my)
Developing Business Personality
Anne Marie Zwerg-Villegas, Universidad EAFIT
Pedagogical topic to be addressed: This proposed conference will cover how we, the professors, can discuss
with the students what their responsibilities are in their own personal-professional development, why these
responsibilities might be greater than what the student had expected, and how the student can assume these
responsibilities creatively. Statement of impact and benefits: Students and faculty often have quite a
dissimilar vision of what the university is all about. Many students expect much more "hand-holding" than most
of us are willing or able to do. This session will discuss the changing role of business schools in the world today
and will guide professors through how to motivate students to change their own definition of what university
AIB 2012 Conference Proceedings
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