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AIB 2012 Conference Proceedings - Academy of International ...

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MONDAY<br />

Empirical studies that have focused on the determinants <strong>of</strong> voluntary environmental management practices<br />

(VEMPs) <strong>of</strong> MNE subsidiaries operating in emerging countries have been rare. The present study explores the<br />

antecedent factors that drive MNE subsidiaries, located in a key emerging country – Turkey, to adopt voluntary<br />

environmental management practices. Drawing largely on the arguments <strong>of</strong> institutional theory and resource<br />

based view <strong>of</strong> organizations, a number <strong>of</strong> hypotheses are formulated to investigate the effects <strong>of</strong> stakeholder<br />

pressures, perceived polluting potential, customer focus and competitive intensity. With the exception <strong>of</strong><br />

competitive intensity, all three factors are noted to positively influence the adoption level <strong>of</strong> VEMPs by MNE<br />

subsidiaries. Some <strong>of</strong> the parent-level and subsidiary-level control variables are also found to have significant<br />

effects on MNE subsidiaries' extent <strong>of</strong> VEMPs adoption. (For more information, please contact: Erkan Bayraktar,<br />

Bahcesehir University, Turkey: erkan.bayraktar@bahcesehir.edu.tr)<br />

How Global Level Public Policy Impacts Domestic Clean Energy Technology Development<br />

Joel Malen, University <strong>of</strong> Minnesota<br />

Increasing levels <strong>of</strong> global integration suggest that foreign policy choices are relevant to firms operating outside<br />

<strong>of</strong> the national context. This paper examines the conditions and mechanisms underlying how the adoption <strong>of</strong><br />

policies supporting clean energy development by foreign governments influences the emergence <strong>of</strong> domestic<br />

industries focused on the development <strong>of</strong> clean energy technologies. We argue that foreign policies influence<br />

how favorable a domestic environment is for clean energy technology development in two ways. First, greater<br />

adoption <strong>of</strong> supportive clean energy policies in the global environment directly supports domestic industry<br />

emergence by increasing the total market size as well number <strong>of</strong> markets for new clean energy technology<br />

products and services. Second, a greater level <strong>of</strong> global policy indirectly works to enhance the effectiveness <strong>of</strong><br />

domestic policies. Using a panel dataset on venture capital investing in solar energy firms and government<br />

policy adoption, We find empirical support for both effects. (For more information, please contact: Joel Malen,<br />

University <strong>of</strong> Minnesota, USA: male0110@umn.edu)<br />

Nonmarket Institutional Pressures and the Frequency <strong>of</strong> Nonmarket Actions: Evidence from Foreign Owned<br />

Firms<br />

Cosmina Lelia Voinea, Radboud University Nijmegen<br />

Hans van Kranenburg, Radboud University Nijmegen<br />

This paper explores the relation and sources <strong>of</strong> variation in the strength <strong>of</strong> institutional pressures and<br />

nonmarket actions. Based on institutional, international business and corporate political strategy literature, we<br />

explore institutional factors explaining pressures from six types <strong>of</strong> institutions: national regulators, political<br />

institutions, standards agencies, interest groups, the media supranational regulators, on the frequency <strong>of</strong><br />

nonmarket actions undertaken by foreign owned firms to deal with these pressures in an open regionally<br />

integrated economy. Evidence is provided by a survey sample <strong>of</strong> 160 foreign owned firms operating in the<br />

Netherlands. Results show that four types <strong>of</strong> institutions have the highest explanatory value for an increase in<br />

frequency <strong>of</strong> nonmarket actions are national regulators, standards agencies, interest groups, and the media<br />

along with the specific institutional factors elucidating these effects. Empirical outcome also indicates a strong<br />

dependency <strong>of</strong> national level institutions on the supranational echelon. This study further contributes to the<br />

discussion <strong>of</strong> plausible explanations for why firms adopt nonmarket actions. (For more information, please<br />

contact: Cosmina Lelia Voinea, Radboud University Nijmegen, Netherlands: c.voinea@fm.ru.nl)<br />

<strong>AIB</strong> <strong>2012</strong> <strong>Conference</strong> <strong>Proceedings</strong><br />

Page 125

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