AIB 2012 Conference Proceedings - Academy of International ...

SUNDAY
Session: 1.1.15 - Interactive
Track: 1 - Institutions, Governance, and CSR
Corporate Social Responsibility in International Business I
Presented On: July 1, 2012 - 09:00-10:15
Chair: Jiawen Yang, George Washington University
Perceptions of Corporate Social Responsibility and the role of Psychic Distance
Carri R. Tolmie, Saint Louis University
Extending our understanding of the effects of perceived psychic distance, this study contributes to the literature
on corporate social responsibility from an international perspective. Building off cultural identity theory, we
conjecture that the greater the psychic distance between countries, the greater the disparity between
individual's perceptions of corporate social responsibility and corporate social irresponsibility. The paper
concludes by offering a proposal for data collection, inherent limitations of the study as well as ideas for future
research. (For more information, please contact: Carri R. Tolmie, Saint Louis University, USA: creisdor@slu.edu)
Adherence to Corporate Social Responsibility: The Impact of Social Dominance Orientation and Vertical
Collectivism
Daniel E. Martin, California State University, East Bay
While the impact of collectivism has been established in a wide range of business related outcomes, its impact
on adherence to corporate social responsibility (CSR) has not been adequately studied at individual levels. Over
the past decade, two dimensions of collectivism have been established with horizontal collectivism suggesting
perceived equity across human groups, while vertical suggests a potential preference for maintaining in-group
hegemony. Related to vertical collectivism, Social Dominance Orientation is anticipated to impact adherence to
CSR as it has been shown to impact preference for socially redistributive policies. Business students are primed
by coursework in economic and social inequality as outcomes of their efforts. While inequalities are part of the
competitive nature of business school, CSR aims to address and integrate ethical responsibility in corporate
behavior. 211 business students participated in a survey which supported the overall negative impact of vertical
collectivism and social dominance on adherence to CSR. (For more information, please contact: Daniel E.
Martin, California State University, East Bay, USA: dmartin@alineagroup.com)
Is Corporate Social Responsibility a Strategic Choice A Case Study of Korean and Japanese Electronic MNEs in
Indonesia
Young-Ryeol Park, Yonsei University
Sangcheol Song, Bryant University
Youjin Baik, Yonsei University
This study examines how multinational enterprises (MNEs) conduct their social responsibility (CSR) activities in
developing countries. For a theoretical tool, we adopted Porter and Kramer's CSR framework which includes two
generic types of CSR: responsive vs. strategic CSR. From an in-depth case study of two Korean and two
Japanese electronic MNEs, we find that other country MNEs actively engage in strategic CSR more than
responsive CSR to enhance their performance, while they do not attempt to mitigate harm from value chain. We
also find that those MNEs involve in CSR activities for addressing environmental and educational issues in
Indonesia. Theoretical and practical implications of this case study are also discussed. (For more information,
please contact: Young-Ryeol Park, Yonsei University, Korea, South: yrpark@yonsei.ac.kr)
AIB 2012 Conference Proceedings
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