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AIB 2012 Conference Proceedings - Academy of International ...

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MONDAY<br />

expatriate staffing strategy <strong>of</strong> reverse-innovating MNEs. We tested our hypotheses against a sample <strong>of</strong> 514<br />

subsidiaries established in 15 emerging markets during the period between 1996-2006. The results support our<br />

development <strong>of</strong> an integrated TCE-RBV conceptualization <strong>of</strong> the impact <strong>of</strong> normative institutions on the<br />

strategy, structure and performance <strong>of</strong> foreign-investing MNEs. Within this framework, our results suggest that<br />

as governmental normative distance increases, reverse-innovating MNEs will prefer to employ more expatriates<br />

and to enter emerging markets via a wholly-owned governance structure. Conversely, under conditions <strong>of</strong><br />

heightened technological normative distance, these same MNEs will choose to enter through joint venture<br />

partnerships. To examine the efficacy <strong>of</strong> these risk-reduction strategies, we investigated the performance<br />

implications associated with these strategic endeavors. Reverse-innovating MNEs' preference for full ownership<br />

was found to predict enhanced financial performance. (For more information, please contact: Michael Sartor,<br />

University <strong>of</strong> Western Ontario, Canada: msartor.phd@ivey.ca)<br />

The Economic Impacts <strong>of</strong> Technological Capability, FDI and R&D in Emerging Economies<br />

Hyun Shin, Long Island University<br />

Steven Chang, Long Island University<br />

In this paper, we investigate the dynamic, interdependent relations among technological capability (embodied<br />

vs. disembodied technology position), FDI (inward vs. outward FDI), R&D, and a nation's economic progress<br />

(GDP). We choose four emerging countries in two clusters: 1) Brazil and Mexico (Catching-up) and 2) Korea and<br />

Taiwan (Pre-frontier). We use Vector Autoregressive (VAR) modeling to analyze quarterly time-series data<br />

(1998:1Q-2007:4Q) between two important global economic events, i.e., the Asian Financial Crisis <strong>of</strong> 1997 and<br />

the Subprime Mortgage Crisis <strong>of</strong> 2008. We find that 1) technological capability has a positive long-run impact on<br />

GDP <strong>of</strong> Korea and Taiwan; and 2) enhanced embodied position helps Mexico and Brazil attract more inward FDI<br />

while improved disembodied position facilitates Taiwan and Korea to increase outward FDI over time. In<br />

addition, we observe that the relationship among technological capability, FDI, and R&D varies across countries.<br />

These findings provide insightful policy implications for emerging economies at different development stages,<br />

helping them compete successfully in a globalized economy. (For more information, please contact: Hyun Shin,<br />

Long Island University, USA: hyun.shin@liu.edu)<br />

Export Intensity, Domestic Market Competition, and Product Innovation in an Emerging Economy<br />

Zhenzhen Xie, Hong Kong University <strong>of</strong> Science and Technology<br />

Jiatao Li, Hong Kong University <strong>of</strong> Science and Technology<br />

Recent empirical studies have consistently found a positive relationship between firm-level export and product<br />

innovation, attributing this as "learning by exporting". We argue that in a large emerging economy such as<br />

China, this relationship could be inverted-U shaped. Exporters in emerging economies are usually technology<br />

leaders in their domestic market, but technology laggards in international markets. When the export intensity is<br />

low, the exporters pay attention to the domestic market and tend to make product innovation by combining<br />

their domestic market knowledge with superior technological capabilities gained from exporting. When export<br />

intensity exceeds a threshold, the exporters may shift their focus to overseas markets, where their competitive<br />

advantage might lie in efficient and quality manufacturing rather than in superior technological or market<br />

knowledge. This may prevent highly intensive exporters from making product innovation. When domestic<br />

competition is high, less intensive exporters are more likely to make full use <strong>of</strong> the knowledge they gain through<br />

exporting and make product innovations to compete domestically. Meanwhile, intense domestic competition<br />

might push exporters to focus more on efficient and quality production and abandon product innovation. An<br />

analysis on 6,197 manufacturers in China's automobile industry during 2005-2007 supports the above<br />

argument. (For more information, please contact: Zhenzhen Xie, Hong Kong University <strong>of</strong> Science and<br />

Technology, Hong Kong, SAR-PRC: xiezz@ust.hk)<br />

<strong>AIB</strong> <strong>2012</strong> <strong>Conference</strong> <strong>Proceedings</strong><br />

Page 129

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