AIB 2012 Conference Proceedings - Academy of International ...

SUNDAY
Diversity, East and West: A profit and non-profit perspective of women in international business
Diane Poirier, American Red Cross
Yuko Kimura, Daiichi Sankyo Co., Ltd.
Carol Pino, Daiichi Sankyo, Inc.
Christine Grosse, Thunderbird
This panel will address the management of diversity and gender in profit and non-profit organizations. It will be
based on a cross-cultural perspective, comparing East and West, with testimonies of U.S. and Japanese
executives. (For more information, please contact: Janet Y. Murray, University of Missouri-St. Louis, USA:
murrayjan@umsl.edu)
Session: 1.4.3 - Panel
Track: 3 - IB Theory, FDI, and Entry Mode
Internationalization of Services Firms: Issues and Opportunities
Presented On: July 1, 2012 - 14:30-15:45
Chair: Elizabeth L. Rose, Aalto University School of Economics
Internationalization of Services Firms: Issues and Opportunities
Elizabeth L. Rose, Aalto University School of Economics
Hussain G. Rammal, University of South Australia
Pervez N. Ghauri, King's College London
Hemant Merchant, USF – St. Pete
Viveca Sasi, Aalto University School of Economics
D. Eleanor Westney, York University
Although increasingly critical to global business, the internationalization of services remains under-researched,
with academic work in the field of international business lagging behind practice. While the existing literature on
internationalization on the service sector has tended to focus on entry modes, this panel session aims to further
the discussion by addressing a range of issues influencing the ability of service-sector firms to access foreign
markets and to manage across borders, in a variety of institutional environments and contexts. We define
services broadly, to include the full spectrum: from pure services (e.g., consulting), which are highly intangible,
to hard services, which share attributes with manufacturing processes, to services that are associated with
products (e.g., after-sales service) and are provided by manufacturing-sector firms. This session will be highly
interactive, and will emphasize the exchange of ideas among members of the panel and the audience. The freeflowing
discussion will address issues including (but not limited to): internationalization of culturally-embedded
services; replication of service quality in international markets; overlap between services and products; mutual
recognition of service professionals' qualifications; challenges faced by small firms; services internationalization
in emerging markets, and moving down the income pyramid; and challenges associated with undertaking
research in this area. (For more information, please contact: Elizabeth L. Rose, Aalto University School of
Economics, Finland: elizabeth.rose@aalto.fi)
AIB 2012 Conference Proceedings
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