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The Bourgeois Virtues: Ethics for an Age of Commerce

The Bourgeois Virtues: Ethics for an Age of Commerce

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on not being spooked by the word “bourgeois” 87kill <strong>of</strong>f toleration in 1616 called themselves the Mud Beggars. One <strong>of</strong> the illegalnewspapers during the Germ<strong>an</strong> occupation <strong>of</strong> the Second World Warwas De Geus, <strong>The</strong> Beggar. <strong>The</strong> normal Dutch word <strong>for</strong> such reversals <strong>of</strong> asneer became geuzennamen, beggars-names.I hope to make “bourgeois” a geuzennaam, to remake a word <strong>of</strong> contemptinto a word <strong>of</strong> honor.

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