The Bourgeois Virtues: Ethics for an Age of Commerce

p & s and the capitalist life 415amendment” to P Only, namely, that people commit at a higher level to havinga good character S-style, which is then advantageous. 26 I’m not so surehis suggestion is “friendly” to the belief of most economists that P Onlyrules. If one admits S in the thorough way that Frank does, and as a fewother economists such as George Akerlof and Bruno Frey do, you end likeAdam Smith speaking of the values and relations of a particular form of life,that is, the transcendent and the self-disciplining. You do not remain likeJeremy Bentham or Gary Becker or Richard Posner fixated on the singlevirtue of prudence for pleasure.