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The Bourgeois Virtues: Ethics for an Age of Commerce

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18taciturn courage againstthe “feminine”Beauvoir articulates the process whereby women, by agreeing to live in com<strong>for</strong>t inside thef<strong>an</strong>tasies <strong>of</strong> men, put themselves in a perm<strong>an</strong>ently false position....Men are <strong>for</strong>ever feelingbetrayed, not supported,...because when f<strong>an</strong>tasy is governing perception, the truth appearsas a blasphemy....Wom<strong>an</strong> as Object may be spared the heavy burden carried by primarySubjects only by suffering the dishonor <strong>of</strong> const<strong>an</strong>t two-way self-betrayal....[She] <strong>of</strong>tenmeekly accept[s] every <strong>for</strong>m <strong>of</strong> raw deal in punishment <strong>for</strong> representing falsity <strong>an</strong>d weakness.—Anne Holl<strong>an</strong>der, 1999.J<strong>an</strong>e Tompkins argues that one enemy is l<strong>an</strong>guage itself: “Westerns treatsalesmen <strong>an</strong>d politici<strong>an</strong>s, people whose business is l<strong>an</strong>guage, with contempt.”1 This is the case even though the occupation <strong>of</strong> the implied reader<strong>of</strong> the westerns is in fact a m<strong>an</strong> who earns his living in talk-work. <strong>The</strong> comicalRebel in the movie <strong>of</strong> Sh<strong>an</strong>e boasts loudly, drunkenly, with a couragelacking temper<strong>an</strong>ce; <strong>an</strong>d we know, Tompkins observes, that he is doomed(in the book from which the movie derived he is less central, <strong>an</strong>d his lack <strong>of</strong>taciturnity is less emphasized). “It’s Sh<strong>an</strong>e,” she writes, “the m<strong>an</strong> who clipsout words between clenched teeth, who will take out the hired gunm<strong>an</strong>.” 2Taciturnity is not noticeable in Homeric heroes. After all, they are Hellenes,addicted to persuasive talk. <strong>The</strong> index <strong>of</strong> speeches in St<strong>an</strong>ley Lombardo’str<strong>an</strong>slation <strong>of</strong> the Iliad contains about six hundred items, <strong>an</strong>d thesenot mere bright quips (“A crippled newsie took them away from him”), butfull-blown exercises in persuasion, about twenty-five per book, a long interlude<strong>of</strong> yammering every thirty lines or so. 3 <strong>The</strong> knights <strong>of</strong> the Round Table,according to Mallory, yammered a good deal, too. Maybe it is specificallyRom<strong>an</strong>, <strong>an</strong>d rom<strong>an</strong>izing, revived in a particular sort <strong>of</strong> haut-bourgeois

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